2015+Intro+to+Marketing+Course+Outline

//__**SEMESTER TEST PROJECT**__//
 * Identifying the 4 Ps ov a product and a service

//__**Monday, December 20 - Tuesday, December 21:**__//
 * Developing a new soft drink project

//__**Friday, December 18:**__//
 * Labeling and Packaging handouts
 * Redesigning a package

//__**Thursday, December 17:**__//
 * Reveiw Labeling and Packaging worksheets
 * Discuss worksheet assignment
 * [|Product Packaging PPT]
 * Student Handouts

//__**Wednesday, December 16:**__//
 * Labeling and Packaging worksheets

//__**Tuesday, December 15:**__//
 * Read Section 31.2 (Labeling) and complete the [|worksheet]


 * //__Monday, December 14:__//**
 * Read Section 31.2 (Packaging) and complete the [|worksheet] (Use a Google Doc and save in your class folder) DO NOT COMPLETE THE GLOG
 * Work on cereal commercial

//**__Wednesday, December 9 - Thursday, December 10:__**//
 * Create cereal television ad using GoAnimate (free 14 day trial)
 * [|GoAnimate using You Tube]
 * View and Analyze

__**Tuesday, December 1 - Wednesday, December 2**__
 * Create print advertisment for your cereal. Ad must include a picture of your cereal box.Consider elements, layout, color, theme, technique, and AIDA.

__**Monday, November 30:**__
 * Ad Analysis

__**Thursday, November 19 - Friday, November 20:**__
 * Color Analysis of 2 Ads
 * Recreate an advertisement

__**Wednesday, November 18:**__
 * Read 'Advertising Techniques'
 * Find two different print ads
 * Prepare an analysis for each ad

__**Tuesday, November 17:**__
 * Sophomores gone

__**Monday, November 16:**__
 * [|Messy Marvin video clip]
 * Find Print Ad you think you could do a better job on . ..

__**Friday, November 13:**__
 * Visitors in the Classroom

__**Thursday, November 12:**__
 * Discussion of Marketing and Entrepreneurship

__**Wednesday, November 11: NO CLASS**__

__**Tuesday, November 10:**__
 * Print Advertising
 * [|PPT]
 * [|PPT]

__**Monday, November 9:**__
 * Review Admongo
 * Intro to print advertising
 * [|Online text]
 * [|Study Guide]

__**Monday, Nov 2 -Wednesday, Nov 4:**__ Admongo.gov (An introduction to advertising/promotion)

__**Wednesday, October 28-Friday, October 30:**__
 * Cereal Variety Pack?

__**Tuesday, October 27:**__
 * Sophomores out of class

__**Monday, October 26 :**__
 * Pricing your cereal

__**Tuesday, October 20- Friday, October 23:**__
 * Design Cereal Box

__**Monday, October 19:**__
 * Analyzing survey responses
 * Designing cereal box front
 * [|CEREAL BOX TEMPLATE]

__**Friday, October 16:**__
 * Designing Cereal Box

__**Thursday, October 15:**__
 * Research/list items on cereal box
 * Start designing your cereal box

__**Wednesday, October 14:**__
 * Discussion - Section 17.1
 * AIDA Formula (Promotion)
 * Cereal Name, Company Name, Slogan, and Logo

__**Tuesday, October 13:**__
 * Cereal Promotional Ideas
 * AIDA Formula (Promotion)

//**In-Class work/Assignment:**//
 * Read Section 17.1 . Answer neccessary items on the Glog

__**Monday, October 12:**__

 * Surveys
 * Discussion of Section 17.2

//** In-Class and Assignement: **//
 * In class we discussed types of consumer promotions. For each of the following consumer promotions, explain how you could use it to promote your new breakfast cereal:
 * coupons
 * premiums
 * deals
 * incentives
 * product samples
 * sponsorship
 * promotional tie-in
 * product placement

__**Friday, October 9:**__

 * Design of cereal box
 * Surveys

//**In-Class work/Assignment:**//
 * Read Section 17.2. Answer necessary items on the Glog

__**Thursday, October 8:**__

 * Disucssion on Cereal Project-Step 3
 * Surveys

__**Wednesday, October 7:**__

 * Disucssion on Cereal Project
 * Surveys

__**Tuesday, October 6:**__

 * Cereal Project - Step #3
 * [|Cereal Research]

__**Monday, October 5:**__

 * Surveys with Google Forms

__**Friday, October 2:**__

 * Practice Surveys - Google Forms

__**Thursday, October 1:**__

 * Discuss Chapter 28
 * Chapter 29

__**Wednesday, September 30:**__
Assignment:
 * Discussion on The Three Pigs Factors of Production
 * Read Chapter 28 and complete Study Guide

__**Tuesday, September 29:**__

 * Discussion - Economic Ups and Downs worksheet
 * [|Factors of Production - Frito Lay]s

//**Assignment:**//
 * Factors of Product - The Three Little Pigs
 * [|The Three Little Pigs story]
 * As you read the story, identify the factors of production: Land, Capital, Entrepreneurship, Labor.

__**Monday, September 28:**__

 * Retest #2
 * Discussion - Chapter 3

//**Assignment:**//
 * [|.Economic Ups and Downs Worksheet] //(Copy the worksheet onto your Google Doc. Save your in your class folder)//

__**Friday, September 25:**__
//**Classwork and Assignment:**//
 * Section 3.1 with Study Guide
 * Section 3.2 with Study Guide

__**Thursday, September 24:**__

 * Test - Chapter 2
 * Discuss Cereal Project
 * Discuss "Target Practice"

__**Wednesday, September 23:**__

 * Discuss Cereal Project
 * Discuss "Target Practice"
 * Review for Chapter 2 Test (Thursday)

__**Tuesday, September 22:**__

 * Discuss Cereal Project
 * Discuss Section 2.2

//**Assignment**//: [|"Target Practice"] //Consider://
 * **Demographics** (age-generations, gender, income, ethnic background);
 * **Psychographics** (interests, attitudes, lifestyles)
 * **Geographics** (local, regional, national, global)
 * **Cultural Diversity** (language differeences, cultural differences, non-verbal differences)

//** Create an organized Google Doc showing the specifics of your market. **//

__**Monday, September 21:**__

 * New Fragrance Target Market
 * Cereal Project - Steps 1 and 2


 * Assignment:** Read Section 2.2 and complete Study Guide

__**Wednesday, September 16 - Friday, September 18:**__

 * Discussion: Marketing Plan for Coca-Cola
 * Activity 1 (handout)

__**Tuesday, September 15:**__

 * Elements of a Marketing Plan

//**Assignment: [|Marketing Plan for Coca Cola]**//

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__**Monday, September 14:**__

 * //**ReTest**//
 * SWOT Analysis - Individual Business/Discussion

//**Assignment**//: Complete notes for Section 2.1 (pages 32 - 36)
 * Explain in your own words the elements of a marketing plan
 * Executive Summary
 * Situation Analysis
 * Objectives
 * Marketing Strategies
 * Implementation
 * Evaluation and Control
 * Appendix

__**Friday, September 11:**__

 * //**ReTest MONDAY**//
 * SWOT Analysis - Individual Business/Discussion

__**Wednesday, September 9 - Thursday, September 10:**__

 * // **ReTest Monday --- [|Flash Cards]** //
 * SWOT Analysis - Victor's Market

//**Assignment: Due beginning of class Friday**//
 * SWOT Analysis - Choice of Business
 * Starbucks
 * Best Buy
 * WalMart
 * Ford Motor Co.
 * Include website(s) url you used for research

__**Tuesday, September 8:**__

 * //**ReTest**//
 * Product Life Cycle/Chapter 2 discussion
 * SWOT Analysis - Victor's Market

__**Friday, September 4:**__
//**Assignment:**//
 * //**ReTest**//
 * Product Life Cycle discussion
 * Chapter 2 (pages 26 - 32)
 * In your own words, explain what a SWOT analysis is and its purpose (Google Doc)

__**Thursday, September 3:**__
//**Assignment:**//
 * Product Life Cycle discussion
 * Chapter 2 (pages 26 - 32)
 * In your own words, explain what a SWOT analysis is and its purpose (Google Doc)

__**Wednesday, September 2:**__
> > //**Assignment:**//
 * TEST-Chapter 1
 * [|Product Life Cycle]
 * [[image:cyberwarriors/lifecycle.gif]]
 * [|Product Life Cycle worksheet]

__**Tuesday, September 1:**__

 * Review for test (Wednesday)

__**Monday, August 31:**__

 * [|Chapter 1 Worksheet]

__**Friday, August 28:**__
__**Assignment:**__
 * Taste Test
 * Class Discussion
 * [|Chapter 1, Assignment 1]
 * Vocabulary: Define each Key Term in your own words. Do not use the textbook definition in its entirety.
 * marketing
 * goods and services
 * marketing concept
 * utility
 * market
 * consumer market
 * industrial market
 * market share
 * customer profile
 * marketing mix

//In-Class Work and// //Assignment://
1. Complete notes for Sections1.2 and 1.3 2. Read Case Study (page 18). Identify the target market and provide a customer profile for the Roxy brand wireless phone. Explain Boost Mobile's marketing mix decision (the four Ps) for the Roxy phone and its mobile service.

__** Wednesday, August 26: **__
Complete notes for Section 1.1.

**__ Tuesday, August 25: __**
[|Milk: From Cow to Table]

//**Assignment:**// Now, it's your turn. . . take a dairy product to the table

**__ August 26: __**
1. Complete notes for Sections1.2 and 1.3

[|Chapter 1, Assignment 1]
 * Assignment:**

**__ August 25: __**
Complete notes for Section 1.1.