2014+Intro+to+MARKETING

**You are entering the world of sports marketing. . . ** //follow Darren Rovell (ESPN Sports Reporter & Business Correspondent) on Twitter//



Section 1 - THROUGH SPORTS



__**Monday, Nov. 3 until. . . :**__ VB-Sports Marketing: Level 1

__**Monday, Oct. 27 - Thursday, Oct. 30:**__ Create a Business Plan for your new franchise

__**Thursday, Oct. 23:**__ Product Placement

__**Wednesday, Oct. 22:**__ Promotion:
 * When did you first hear about this product?
 * How did you hear about this product?
 * How has your interest/awareness in this product been sustained?

[|Preparing a Printed Advertisement] [|Ad Techniques]
 * [|Promotion Basics]

//**Assignment:**// Using Microsoft Publisher or Microsoft Word, create a printed advertisment for a sport event

__**Monday, Oct. 20 - Tuesday, Oct 21:**__ Advergaming

__**Friday, Oct. 17:**__ Sports Simulation-Turnaround

__**Thursday, Oct. 16:**__ [|TEST] Sports Simulation

__**Wednesday, Oct. 15:**__ TEST tomorrow Sports Simulation

__**Tuesday, Oct. 14:**__ Review for test (Wednesday) [|The Product]

//**Assignment:**// Product of your choice: Explain Basic Product, Enhanced Product, and Extended Product

__**Friday, Oct. 10:**__ NASCAR Marketing Mix discussion Sports simulation

__**Wednesday, Oct. 8 - Thursday, Oct.9: (Due beginning of class Friday)**__ Assignment discussion //**Assignment:**// [|Identifying the NASCAR Marketing Mix]

__**Monday, Oct. 6 - Tuesday, Oct. 7: (Due beginning of class Wednesday)**__ The Marketing Mix //**Assignment:**// Select a product that you have recently purchased or a product that interests you. Look at how it is advertised in print or on television and the Internet. Research your product's price and where it is sold. Identify its target ,market and the four Ps of its marketing mix. Then change the target market for the product. Prepare a report explaining how the four Ps must be revised. Do a Compare and Contrast in your report. Use the format below to aid in your research and report preparation. Be detailed!
 * Idientifying and listing the four Ps for the product you selected:
 * Product (what it is, what it is called)
 * Price (what the retail prices is - approximately)
 * Place (where you can buy it; store, online, combination, other)
 * Promotion (how the item is advertised, how people know about it)
 * Identify the product's target market
 * Now, change the product's target market and explain how the four Ps should be revised and modified.

__**Thursday, Oct. 2 - Friday, Oct. 3:**__ Lessons from VB-Sports

__**Mon**____**day, Sept. 29 - Wednesday, Oct. 1:**__ [|SWOT Analysis material] SWOT Analysis: [|Restaurant Impossible #1] SWOT Analysis: [|Restaurant Impossible #2]

__**Wednes**____**day, Sept. 24:**__ Sports Simulation

__**Tues**____**day, Sept. 23:**__ Water bottle orders Homework Discussion

//**Assignment:**// [|Reading Assignment] [|Activity]

__**Monday, Sept. 22:**__ Water bottle orders

__**Friday, Sept. 19:**__ [|What it Costs . . .] [|Identifying the NASCAR Marketing Mix]

//**Assignment:**// [|Reading Assignment] [|Review Questions] (pgs. 25-30) [|Review Questions] (pgs. 31-39) [|Getting Leverage Activity] [|Cross Promotion Activity]

__**Thursday, Sept. 18:**__ [|Classwork] -- Sponsorhship and Professional Sports

//**Assignment:**// [|Reading Assignment] [|Review Questions] Find 3 examples of Marketing THRU Sports. Apply each of the 4 Ps of the Marketing Mix to each example Be prepared to discuss in class.

[|Marketing OF Sports/Marketing THRU Sports PPT] (review)
 * __Wednesday, Sept. 17:__**

//**Assignment:**// Find 3 examples of Marketing OF Sports. Apply each of the 4 Ps of the Marketing Mix to each example. Be prepared to discuss in class.

Research for marketing/selling endeavor
 * __Tuesday, Sept. 9:__**

[|Event Triangle] [|Worksheet]
 * __Monday, Sept. 8:__**

Assignment:
 * __Friday, September 5:__**
 * [|Twitter Assignment]
 * [|Importance of Sponsorship]
 * [|Reading Assignment]
 * [|Review Questions]

Assignment:
 * __Thursday, September 4:__**
 * Intro to Virtual Business - Sports
 * Ticket Pricing
 * [|What's In It for the Sponsor?]

[|Ticket Pricing Webquest]
 * __Thursday, August 28 - Wednesday, September 3:__**

1,[| Reading assignment] 2. [|The Event Triangle]
 * __Assignment:__**
 * [|Review Questions]

**__Wednesday, August 27:__**
 * Sports Marketing[| PPT]
 * [|4Ps of Marketing]
 * [|4Ps of Sports Marketing] (Example)

__//**Assignment:**//__ 1.[| Reading assignment]
 * [|Marketing Mix of a Sports Team]
 * [|Review Questions]


 * __Tuesday, August 26:__**

** 1.2 Sports Marketing Defined **
 * [|Categories of Sports] Select any three categories to work on at this time

**__Monday, August 25:__** Class meeting

**1.1 Where Did It All Begin?** A brief history of sports marketing and the business side of sports. It may seem as sports has always been a big business, but the business side of sports is relatively new. Strip of pictures include:a Bill Veeck stunt, Mike Veeck (Bill's son), Mark McCormick (IMG), Bill Rassmussen (ESPN), and Charley Findley (MLB). Who would you add to the list of contributors to innovation and creativity in sports business?

media type="custom" key="26424634" align="center" width="174" height="174"
 * 1. Watch the video found below about Bill Veeck, one of the major figures in sports marketing history. **

2. [|Reading assignment] While reading, begin to think of a historical personality or event in the world of sports business that you find interesting.

Here is an article you should read as well: [|10 Great Moments in Sports Marketing History.]

3. Complete the activities below
 * [|Review Questions]
 * [|Assignment 1 (1.1) - Sports Biz Firsts] Find at least 10 "Firsts"

[|Using Sports Marketing to Engage Consumers] [|Marketing Lessons From Kooky Sports Promos] [|The Fan Experience] [|It Ain't Midnight . . . But It's Madness] [|Marketing Mix for the SuperBowl]

[|Marketing Mix - Pepsi] Research the Marketing Mix for a company/business of your choice.
 * //Assignment://**