2014+PRODUCT+PLACEMENT



One of the areas of advertising that has exploded in growth is known as "product placement."
 * Introduction **

PRODUCT PLACEMENT is the process which integrates an advertiser's product into movies and TV shows for clear, on-screen visibility. It is part of the rapidly expanding entertainment industry reaching millions of people daily through movies, television, and video. (Source: MMI Product Placement)
 * What is product placement? **

With the advent of new technologies, which allow home TV viewers, to zap (erase) commercials, advertisers have invented new ways of integrating their product into the plot of programs.

Product placement is a big business. Although it is rumored that product placement began in 1982 with Reese's Pieces in E.T., the truth is that it had been a growing practice decades before. The film ET with all its product placements, almost 2 dozen different brands in all, helped bring awareness and discussion of the practice to the public. There are many companies whose sole responsibility it is to link products with TV and films.

Take a minute to comb through your movie memories. You'll probably recall at least a few of these now-famous product placements:
 * ** [|Risky Business] ** - Ray-Ban sunglasses
 * ** [|Back to the Future] ** - Pepsi products
 * ** [|Demolition Man] ** - Taco Bell (In the future, //everything// is Taco Bell...)
 * ** [|You've Got Mail] ** - America On-Line (AOL), Apple, IBM and Starbucks
 * ** [|Austin Powers] ** - Pepsi and Starbucks
 * ** [|Cast Away] ** - FedEx and Wilson
 * ** [|Men in Black II] ** - Ray-Ban sunglasses, Mercedes Benz, Sprint, Burger King