FOOD+TRUCK+CHALLENGE

. //Today, a new generation of street-food lovers is ling up at food trucks like never before. Like so many other popular tends, they are the latest version of a long-standing part of American and world culture. The street-food business, including food trucks, is a $1 billion industry.//

//Why are food trucks so popular? People are seeking inexpensive versions of meals they enjoy or have not even tried before. Also, people are often pressed for time with a shorter lunch hour. As the operator of a food truck, you can offer the convenience of quick service and easy availability because of location.//

//You decided to expand your restaurant business by having a mobile eatery - also known as a food truck -////which will provide a smaller version of your restaurant menu. You decide to start small with fewer items, thinking that you can also add food items as your popularity grows.//



//__**Thursday, March 10 - Friday, March 11:**__//
 * Read "[|How to Plan a Food Truck Grand Openin]g" and "[|Plan Opening Day Promotion]s." Then share with me //your// plans for //your// Grand Opening, including how you will promote the event. Create a Grand Opening flyer and press release for your event.

//__**Thursday, February 25:**__//
 * [|Naming Your Food Truck]
 * [|Generator]

//__**Thursday, February 12 - Tuesday, February 23:**__//
 * Create your menu using [|Canva] You may want to create several and choose which you prefer on your food truck. Save all creations. Share your final selection with Mrs. Grams.

//__**Thursday, February 11:**__//
 * Discuss Food Truck Menus


 * [|Importance of Food Truck Menu Descriptions]

//__**Wednesday, February 10:**__//
 * [|An In-Depth Look at Food Truck Menus]


 * Develop your food truck menu further in-depth. Try to implement tips you have read; Do some online research...look at what other food trucks have on their menus and how they display their food items. Consider:
 * What can my menu offer that others in the area do not?
 * How is my pricing? Is it too high or too low?
 * Does my menu offer more vaiety than the competition? Is that a good thing, or do I have too many items on my menu?
 * Would I be able to make the food items in my space and would it be done in a timely manner?
 * Do a paper mock-up to turn in at the end of the period.



//__**Monday, February 8 - Tuesday, February 9:**__// Discussing your local laws and regulations and your food truck menu items //**Assignment:**//
 * [|Food Truck Menu Item Naming Tips]
 * [|Food Truck Menu Psychology Tips]


 * Identify how you can incoporate these tips into your food truck menu. Share them with the teacher.

//__**Friday, February 5:**__// Today you will start planning your menu. We will be taking this step-by-step and reading several articles. 1. Read the two articles linked below. Jot down any notes you need.
 * [|Decide What You'll Sell]
 * [|Why Your Food Truck Menu Needs Specials]

2. Start deciding what you'll sell. Enter your thoughts on a Google Doc. (This may be edited as you work through the up-coming steps in planning.)
 * What can you use from your restaurant menu?
 * What menu items can you modify to fit a food truck menu?(

//__**Thursday, February 4:**__// __[|Keep It Simple]__ Jot dowon any notes you want. . . But, remember these concepts as we work through the Food Truck Challenge [|Researching laws and regulations] Enter your findings on a Google Doc. Use this same document to enter your parking location in your selected city. Read: [|Find Prime Parkting]
 * In your selected city (same city your restaurant is located in), decide a location to park your food truck.

//__**Wednesday, February 3:**__// [|Introduction to Food Trucks]
 * [|Worksheet] (including homework assignment)

**THE GREAT FOOD TRUCK RACE:**
 * [|Worksheet]

**Step #1: Creating Your Menu**
 * Choose three main food items, three sides, and two or three beverages for your menu
 * Use Microsoft Publisher to create the menu for your truck.
 * Each item should have a short description. Include adjectives such as fresh, natural, made from scratch, succulent, decadent, delectable, flavorful, hearty, savory, tender, etc.
 * Adding visuals is also good. Pictures show the product. But, do not clutter the menu board. People can lose interest in what you have to offer The menu board needs to be uncluttered and easy to read. You are informing people what you offer at what price.
 * Consider: Will the menu board be on your food truck or will it be a stand-alone board?


 * Step #2: Designing Your Food Truck**
 * Your food truck will become a promotional tool for your business - even for your brick-and-mortar business. People like your food, they come to the restaurant, right? Food is not the first thing people will identify with. They will see your truck. That should draw people to you. Smells also draw people, Ah-h-h, something sure smells good! Where is it coming from? Your truck design will show people what you are selling.
 * Your design should be consistent with your restaurant image.
 * The [|GRADING RUBRIC] will be used to evaluate your truck, use it as a guide.
 * [|FOOD TRUCK TEMPLATE]

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 * //Websites that may help you in designing your Food Truck://**
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