PROMOTING+A+PRODUCT

**__ Monday, Feb zz: __**
Promotion

1. What is advertising? 2. What is the purpose of advertising? 3. List advantages and disadvantages of advertising.

**__ Tuesday, Feb xx: __**
Advertising/Advertising Budget

1. How does organizational advertising differ from product advertising?

Find one advertisement either online or in a magazine each for organizational advertising and product advertising. Print a copy of the ad or remove it from the magazine. Explain why you identified the advertisement as you did.

**__Monday, December 6: Knowing About Advertisements__**
===‍#1. On a Google document, define these terms. Do not share, but keep it for reference. No need to use complete sentences for definitions. In fact, I would prefer you define in your own words.===

‍ [|Glossary]

 * advertising
 * behavioral advertising
 * brand
 * call to action
 * claim
 * disclosure
 * fear appeal
 * hype
 * licensing
 * logo
 * must-have
 * packaging and labeling
 * placement
 * point of view
 * product placement
 * point-of-purchase advertising
 * sales and price references
 * sense appeal
 * slogans or taglines
 * special or scientific ingredients
 * sponsorships
 * target audience
 * testimonials and endorsements
 * word-of-mouth marketing
 * public service announcement
 * repetition

**__ Monday, Feb xx __**

 * 2. "Get Ad-ucated" -- Go to [|Admongo]**
 * Work through each level.**

**__Monday, December 13: Ad Techniques__**
Advertisers use specific techniques to convince you to buy or do something. Read about the different [|techniques]used.

**Assignment: Find three magazine or online ads. Answer the following questions. Print or clip the ads. Save your responses for class discussion**. **[|Online site for ads.]** //1. Who is responsible for the ad?// //2. What audience is the ad targeting? What makes you think so?// //3. What techniques does the ad use?// //4. What does the ad say or suggest about the product or service?// //5. Wht does the ad say about the people who buy the product or service?// //Association; Call to action; Claims; Fear; Games and Activities; Humor; Hype; Must-have; Prizes, sweepstakes and "free" gifts; Repetition; Sales and price; Sense appeal; Special or scientific ingredients; testimonials and endorsements//
 * Find examples of ads for two different kinds of products. Label them Ad #1 and Ad #2. Identify which techniques were used in each ad. Save to discuss in class. **

**__ Monday, Feb xx: __**

 * Exercises: **
 * 1.** [|Ad Techniques]


 * 2.** Choose an advertisement that you like and write a review. Describe the advertisement and the product. Answer the following questions with at least four complete sentences for each question. Be sure to provide detailed specific information to support your answers.


 * Describe the target audience of the advertisement you have chosen.
 * List at least four [|demographic characteristics.]
 * Explain why you think the advertiser has targeted this group
 * Identify at least two specific [|advertising techniques]that are used
 * Describe how and why the specific techniques are used
 * Support your answers with detailed information about the advertisement
 * Evaluate the effectiveness of the advertisement
 * Do you think this advertisement is effective at gaining the attention of the target audience?
 * Do you think consumers who see the advertisement are likely to buy this product rather than another brand?
 * Support your answers with detailed information about the advertisement
 * Identify and evaluate the message being communicated by the advertisement.
 * Does the message present accurate factual information?
 * Does the advertisement inform, persuade, or remind consumers about a product? How do you know?

**__Tuesday, December 14: Creating an Advertisement__**
//1. What is your product?// //2. Who is your target market?// //3. What technique(s) did you use in your ad?// //4. Create your ad! This may be compute generated or hand-drawn. Make sure you include information that describes the product. You have looked at several ads, so use items you thought made for effective advertisements. Print the ad.// //5. Where will you place your ad (which magazine, newspaper, or which online site)?//
 * Create a magazine advertisement for a new product. Be sure your ad reaches the right audience for your product. Answer the following questions on a Google Document. **

**__ Monday, Feb xx: __**
Read about Personal Selling

**__ Monday, Feb xx: __**
Publicity

**__ Monday, Feb xx: __**
Sales Promotion