Marketing+&+the+Olympics

**//Small opportunities are often the beginning of great enterprises//** //- Demosthenes//


 * //Entrepreneurship//** is just one area we focus on in the Marketing classroom. [|**Johnny Money**] is a virtual entrepreneuship simulation game where students set up and run a busines for 24 months. They have the opportunity to make decisions regarding what kind of store to run, what to sell in their store, how to price inventory, manage employees, and more. The purpose of this game is to give them experince running a small business in a virtual environment and for them to face decisions entrepreneurs encounter on a daliy basis. **Discover what it takes to run a business!**


 * // [|Peanuts & Crackerjack] - //**the Federal Reserve Bank of Boston's interactive baseball game that tests your knowledge of economics and pro sports trivia.

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Friday, February 26: NBC Rallies for the Count __//** Read the Wall Street Journal article on "NBC Rallies for the Count" (Online Classroom) Post your thoughts to the Discussion Page.

Sponsors are people or companies that help pay for an event or project. When a company sponsors a television or radio program, the company pays some of the program’s costs in return for advertising time. Sometimes the sponsorship package also includes being the exclusive provider of their company’s type of good or service at the event and additional advertising opportunities. Identify 10 sponsors of the 2010 Vancouver Winter Olympics. For any five of those sponsors, response to the following questions:
 * //__ And Now, A Word From Our Sponsors __//**

–Why do you think this company wanted to be involved as a sponsor of the Olympics in terms of their mission or goal? (5 pts each) –Why do you think the Olympic planners thought that this company would be a good sponsor in terms of the goods and services that they could provide? (5 pts each sponsor) –What goods or services did this company provide at the Olympics? (2 pts each sponsor) –Who did this company hope to reach through this sponsorship? How do you think they tried to reach the audience? (7 pts each) –What main “category” of goods or services does this company represent? (For example, soft drink, phone service, etc.) (2 pts each) –Who are three other competitors in this category? (5 pts each sponsor) –What advantages does the sponsoring company have over the competitors in being a sponsor of the Olympics?” (5 pts each)

** Create an e-portfolio which will include all marketing information on the 2010 Olympics. Save all work into the portfolio. **

**//__ Thursday, March 4: Let the "Games Begin" __//** Read “[|**As Games End, Marketing Games Begin**],” then respond to the following questions: --How would the list of potential sponsoring companies change depending on the host country? --What are some potential Olympic-related events that are being proposed as possible ways in which Olympic sponsors can extend their sponsorships beyond the 17 days of the Games? --Why might some of these sponsors be willing to sponsor future Olympics? -- How and why will the cost of sponsorships for future Olympics differ? //Each response is worth 5 points// //Word process your responses; send as an attachment to jgrams@hlv.k12.ia.us//

**Use the Discussion Page for your response to this question:** // After reading the article, how do you feel the medal standings in the 2010 Games will impact "the marketing games"? //

Friday, March 5: Advertising Relationships __//** Investigate the definitions and provide examples of what is meant when a program is "sponsored by," "provided by," "developed in partnership with," "funded in part by," or "hosted by" a company or organization.
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What is the difference between sponsorships and other types of advertising opportunities, such as commericals and partnerships?

Post responses to your wiki page.

Monday, March 8: The Price You Pay: Cost for the Olympics __//** Use [|www.tns-mi.com/news/01152010.htm] for today's work.
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-- Why have television ad expenditures increased for the 2010 Olympics? -- Have the fees for television rights increased or decreased? What does this increase/decrease reflect? -- By what percent will these fees increase for the 2012 Summer Olympics? -- In 2006, what was the average price for a 30 second ad? What factors impact advertisement pricing? //Each response is worth 4 points. Word process responses; send as an attachment to jgrams@hlv.k12.ia.us//

**Post your response** to: What makes an athlete 'great'? Also predict who will emerge as the most marketable athletes. Explain your reasoning behind your choices.

Go to [|www.olympicadawards.com] to view entries for the best ads at the Games. Embed your choice of best ad into your wiki page. Explain why you chose this as the best...think MARKETING!
 * //__ Wednesday, March 10: __//**The coverage of the Vancouver Games has had more than 26 million viewers per night so far. Anything that popular has to be good, right?

**//__Thursday, March 11: DreamWorks Animation & NBC Join Forces__//** -- This is a first of its kind promotional partnership After viewing each vignette, discuss DreamWorks effective marketing plan, merchandising opportunities and potential for sequels. Why is this partnership considered 'a first of its kind'?

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Design a commemorative Winter Olympics 2010 poster, using photographs and quotes you find on any available source.
 * //__ Thursday, March 11: __//**