Marketing+Concepts+Course+Outline

August 24 WELCOME BACK! Discussion and Overview of the class

August 25- August 26 Copyright and Fair Use

August 29

media type="custom" key="19180924" Work together on Chapter 1 notes and finding answers. Assignment for Tuesday: Complete Chapter 1 assignment and complete Chapter 2 notes. Both should be completed before Tuesday's class.

August 30

media type="custom" key="19180932" Discussion over Chapter 1 assignment and Chapter 2 notes. Video describing the purpose of a Marketing Plan. Assignment: Prepare a summary of a business-related news article ([|http://www.cnn.com]) and complete Chapter 3 notes.

August 31 Discussion over Chapter 3 notes Additional visuals. Assignment: Complete Chapter 4 notes.

September 1 Discussion over Chapter 4 notes. In class: worksheet about Global Business. Assignment: Complete Chapter 5 notes

September 2 Discussion over Chapter 5 notes Assignment: Complete Chapter 6 notes

September 3 Review day for Chapters 1 - 6. Test on September 4

September 4 Test Introduce "Cereal Project" Assigment: Complete Chapter 12 notes (Unit 2)

September 5 Feature/Benefit Chart Chapter 14 notes - Discussion about the first steps of the selling process. Apply what learned from discussion to the product used for feature/benefit chart. Assignment: Prepare a summary of a business-related news article ([])

September 6 Video: As Seen on TV - a documentary on informercials and their successes. Assignment: Chapter 15 notes

September 7 Review day for test (Chapters 12, 14, 15) Test tomorrow

September 8 Test Work on Cereal Project - making decisions like how it should be described to consumers (selling statement) and their product's name. Assignment: Chapter 17 notes

September 9 Promotion Assignment: Chapter 18 notes

September 10 Watch video (Chapter 17 notes page) Promotion/Visual Merchandising Assignment: Chapter 18 notes

September 11