Intro+to+Marketing+Course+Outline

=**__ SECOND SEMESTER __** : **Accounting 101**=

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 * __ Cereal Commercials: __**

5 minute class
 * __ Friday, January 11: __**

Semester Test
 * __ Wednesday, January 9 - Thursday, January 10: __**

Work on infomercial
 * __ Tuesday, January 8: __**

Making an Infomercial
 * __ Monday, January 7: __**
 * // Assignment: // PURPLE COW ** Activity #8

Infomercial work - discussion over story boards
 * __ Friday, January 4: __**

1. Finish video 2. ** PURPLE COW ** Activity #7 (Due Friday)
 * __ Thursday, January 3: __**

Talladega Nights (Product Placement) with Assignment
 * __ Monday, December 17 - Wednesday, December 19: __**

//Complete and share with me before test re-take// [|Study Guide] - Aaron [|Study Guide] - David [|Study Guide] - Tanner

1. TEST 2. ** PURPLE COW ** Activity #6 3. Marketing __#|survey__ research report
 * __ Friday, December 14: __**

1. Discussion of Product Placement 2. Work on marketing __#|survey__ research report (34424 --- usatoday) // Cereal Boxes are due tomorrow! //
 * __ Thursday, December 13: __**
 * // Assignment: //** [|USA Today] article Topic: Marketing/Advertising

[|Product Placement Activity]
 * __ Wednesday, December 12: __**

1. Discuss Advergaming 2. Product Placement - videos with assignment
 * __ Tuesday, December 11: NO FREE DAY! __**

Locate an advergame Web site. Some possible choices include the sites of Proctor & __#|Gamble__; Wrigley, __#|Kellogg's__, Kraft, Pepsi, McDonald's, General Mills, or Hershey's. __#|Play__ two different sponsored games from two different sites. Prepare a short report describing each game, how each is played, and what you liked and disliked about each game.
 * __ Friday, December 7: __**

1. __#|Survey__ results 2. Discuss labeling - Chapter 31 3. Advergaming - What is it; [|How it works]; [|Types of Advergaming]; [|Benefits of Advergaming]; [|Its Effectivenes]; and [|Its Future] Read your sections, take notes, and be ready to discuss.
 * __ Thursday, December 6: __**

Create __#|online survey__ Review for test (Monday)
 * __ Friday, November 30: __**

Discuss Chapters 28 and 29 Revise any __#|survey questions__
 * __ Thursday, November 29: __**

__** Wednesday, November 28: **__ No class

1. Discuss Chapter 28
 * __ Tuesday, November 27: __**

//**Assignment:**// Complete Chapter 29 notes

1. Complete Chapter 28 notes 2. As a group, create a short __#|survey__ (5 or 6 Questions) on a relevant topic. Topic needs to be okay by teacher. Once questions are designed, discussion will follow. 3. Work on cereal box design
 * __ Monday, November 26: __**

1. TEST (Chapter 26) 3. Work on cereal box design
 * __ Tuesday, November 20: __**

Review for Chapter 26 Test (Tuesday)
 * __ Monday, November 19: __**

Work on Cereal Box design. We will not work on the box in class after Friday. It will need to be completed on your own time.
 * __ Tuesday, November 13 - Friday, November 16: __**

No Class - Resport to Study Hall
 * __ Monday, November 12: __**

"Is the Price Right"??? and Designing the Cereal Box
 * __ Thursday, November 8: __**

Dimensions for a box with a net weight of approximately 14 oz Front and Back: 7 1/2" width x 10 1/2" height Sides: 1 3/4" width x 10 1/2" height Top and Bottom: 7 1/2" length x 1 3/4" width

1. Discuss who was elected as President. Question of the day: How will this affect business - and your life? 2. Discuss Chapter 26 notes 3. Pricing Activity -- Components of Price -- At what price should I sell my product? -- [|Cost List] -- [|Cost Worksheet]
 * __ Wednesday, November 7: __**

Complete Chapter 26 notes
 * __ Tuesday, November 6: (Election Day!) __**

1. TEST over Chapters 12-15
 * __ Monday, November 5: __**

1. PURPLE COW Activity #5. Share responses with jgrams@hlv.k12.ia.us 2. News Article: [|USA Today] 34424 --- usatoday
 * __ Friday, November 2: __**

1. Cereal Box Design (back and sides)
 * __ Thursday, November 1: __**

1. Discuss Chapter 15 notes 2. Design back of your cereal box. Check out other cereal box of your competitors. What will YOU put on the back?
 * __ Wednesday, October 31: __**

__** Tuesday, October 30: **__ 1. Discuss Chapter 14.2 notes // Assignment: // Complete Chapter 15 notes

__** Monday, October 29: **__ 1. Discuss Chapter 14.1 2. [|The AIDA Formula] -- [|Cereal Box Plan] //Assignment:// Complete 14.2 notes

1. Finish watching video: //As Seen On TV// - discussion to follow 2. Select two products from the video. Compare how each product was introduced to the consumer. Also explain how the first steps of selling were used with selling each product. Share your work. //Assignment:// Chapter 14 notes (Section 14.1 only)
 * __ Friday, October 26: __**

1. Discuss Chapter 13, Section 2 2. Watch video: //As Seen On TV// media type="custom" key="21239530" width="184" height="150"
 * __ Thursday, October 25: __**

1. Apply the first two steps of selling to your project. Share with jgrams@hlv.k12.ia.us 2. Write five questions that could help determine a customer's needs in the sale of your product. Share your work. 3. [|New York Times] news article (use the Business section).
 * __ Wednesday, October 24: __**

1. Discuss Feature-Benefit Chart for your Cereal Project. Share with jgrams@hlv.k12.ia.us 2. Chapter 13 notes
 * __ Tuesday, October 23: __**

__** Monday, October 22: **__ 1. Discuss Chapter 12

//Assignment:// Create a Feature-Benefit Chart for a fairly-new product on the market. You must choose a product you have not used in a previous assignment. Share with jgrams@hlv.k12.ia.us

1. Cereal Project - Step 3 2. Schedule re-test
 * __ Friday, October 19: __**

1. ** Purple Cow ** - Activity 4 2. [|New York Times] news article (use the Business section) *** 3. Additional Study Questions for Chapter 5 & 6**
 * __ Thursday, October 18: __**

__ Wednesday, October 17: __
 * 1. TEST**
 * 2. Complete Chapter 12 notes**

__ Tuesday, October 16: __
 * 1. Review for test**
 * 2. Cereal Project - Step 2**

__ Monday, October 15: __
 * 1. Public Service Announcement **
 * 2. Chapter 5 & 6 Study Questions **

TEST ** Wednesday- Chapters 5 and 6 **

__ Wednesday, October 10 - Friday, October 12: __
 * 1. TEST over Chapters 5 and 6**
 * 2. Work on PSA**

__ Tuesday, October 9: __
 * 1. Review for TEST over Chapters 5 & 6. Test will be Wednesday.**
 * 2. Introduce PSA team project.**

//Assignment://
 * USA Today news article. Share with jgrams@hlv.k12.ia.us**

__ Thursday, October 4 - Monday, October 8: __
 * Create a proposal for a civic-minded project. Proposal will be discussed Monday in class. **


 * Your proposal should meet the Ad Council's criteria. Therefore, you need to research its purpose, mission, and past campaigns. View the acceptable topics and possible clients. **
 * Your written proposal needs to include the purpose and objectives of your campaign, as well as the rationale for selecting that particular topic and client. Explain the main purpose of the project and specific objectives you will accomplish. Those objectives need to be simple, specific, and measurable. Include a time line for the project. Explain how the project will be evaluated. **
 * Include a sample of your proposed marketing materials ( **video**: U Tube, Movie Maker, Go Animate, Xtranormal, Voki --** social media**: "Fakebook" --** advertisment **for a magazine).**

__ Wednesday, October 3 __ //Assignment://
 * Discuss Green Marketing activity**
 * 1. Activity #2: Product Recall **
 * 2.** Purple Cow **- Activity #3**

__ Tuesday, October 2: __
 * Discuss Chapter 6 notes**

//Assignment://
 * Activity #1: Green Marketing**

__ Monday, October 1: __
 * 1. Cereal Project**
 * 2. Complete Chapter 6 notes**

__ Friday, September 28: __
 * 1. Discuss Chapter 5 notes**
 * 2. Introduction to 'Cereal Project'**

__ Thursday, September 27: __
 * 1. Test**
 * 2. USA Today news article. Share with jgrams@hlv.k12.ia.us before the end of class.**

__ Wednesday, September 26: __
 * Yesterday was a tough day for testing, so tests will be returned to you and. . .**

//Assignment:// **Using a Google Doc which will be shared with jgrams@hlv.k12.ia.us before the beginning of class Thursday ---** There will be a new test given Thursday.
 * 1. Answer all test questions you missed**
 * 2. Complete the additional Study Guide**
 * 3. Study for test.**

__ Tuesday, September 25: __
 * 1. Test (Chapters 3 and 4)**

//Assignment://
 * Complete Chapter 5 notes**

__ Monday, Setember 24: __
 * 1. Discuss Global Environment Scan**
 * 2. Discuss today's assignment**
 * 3. Review for tomorrow's test**

__ Friday, September 21 __**:** TEST **over Chapters 3 & 4 - Tuesday, September 25**
 * Continue work on Global Environment Scan. To be completed by end of class time.**

//Assignment://
 * Do some additional research on globalization...Answer the following questions. Share with jgrams@hlv.k12.ia.us**


 * 1. What is globalization?**
 * 2. What has led to increased globalization?**
 * 3. What are positive effects of globalization?**
 * 4. What are negative effects of globalization?**
 * 5. What roles do the International Monetary Fund (IMF), the World Bank and the World Trade Organization (WTO) play in globalization?**
 * 6. What are some of the issues involved with outsourcing jobs?**
 * 7. What is the future of globalization?**

__ Thursday, September 20: __
 * Continue work on Global Environment Scan.**

__ Wednesday, September 19: __ DUE FRIDAY: ** USA Today news article. Topic? Business or Marketing Use Google Docs-share before the beginning of class with jgrams@hlv.k12.ia.us **
 * Continue work on Global Environment Scan. **

//Assignment:// Purple Cow **- Activity #2**
 * __ Tuesday, September 18: __**
 * Continue work on Global Environment Scan.**
 * Share with jgrams@hlv.k12.ia.us**
 * Share with jgrams@hlv.k12.ia.us**
 * Due Wednesday beginning of class**

//In-Class Work//
 * __ Monday, September 17: __**
 * 1. Review Chapter 4 notes and Global Business worksheet (Thursday)**
 * 2. Presentations over diversity in a global marketplace**

//Assignment://
 * Global Enivronment Scan - pages 94 - 95 in text**

__ Friday, September 14: __ //In-Class Work/Assignment//
 * 1.In Section 4.2, you read about the global marketplace and doing business internationally. Many factors influence international trade, inlcuding diversity. Therefore, you will create a three-minute presentation that addresses the impact and value of diversity, as well as how diversity affects marketing in a global marketplace. Include specific examples. Presentations will be viewed Monday.**

__ Thursday, September 13: __ //In-Class Work//
 * 1. Complete Chapter 4 notes**

//Assignment://
 * 1. Complete the worksheet about Global Business.**

__ Wednesday, September 12: __ //In-Class Work//
 * 1. Complete notes for Chapter 3**

__ Tuesday, September 11: __ //In-Class Work// 1//.// TEST (Chapters 1 and 2)
 * 2. Select a foreign country and compare its economic system with that of the United States. Use the Internet to research all economic aspects of this country. If you lived in that country, how different would your life be? Why? Prepare a word processed report on a Google Doc. Share with jgrams@hlv.k12.ia.us**

//Assignment://
 * 1. Read a business-related news article and turn in a summary. (Format will be discussed in class). Use [|USA Today] for your article.**

__ Monday, September 10: __ //In-Class Work**// 1. Review for test tomorrow - covering Chapters 1 and 2 2. Visit the site [|"10 Best Countries for Entrepreneurs"]
 * Identify the country and summarize why it is considered one of the best for entrepreneurship. Consider the ease of start-up, the economy, and the opportunities for start-up.

//**Assignment:**//
1. Introducing the ** Purple Cow! ** Complete Activity #1 for Wednesday.

__** Friday, September 7: **__ SWOT Analysis Report on business/company of your choosing. Report will be graded as a test. Use Google Docs and share with jgrams@hlv.k12.ia.us Needs to be submitted by beginning of class Monday.

//**In-Class Work**// 1. Continue work on SWOT Analysis for NASCAR
 * __ Wednesday, September 5: __**

//**Assignment:**//
1. Complete SWOT Analysis 2. Prepare a word-processed report ONLY. Consider and include the bulleted items under "Assignment and Strategy" section. Save and print one copy. Turn in for credit.

//**In-Class Work**// 1. SWOT Analysis for NASCAR (pages 46 and 47 in text)
 * __ Tuesday, September 4: __**

Prepare SWOT Analysis of Victor's Market
 * __ Day 6: (Friday, August 31) __**

//**In-Class Work**// 1. Complete SWOT Analysis
 * __ Day 5: (Thursday, August 30) __**

//**Assignment:**//
1. Prepare a chart that depicts the company's internal strengths and weaknesses, as well as the external opportunities and threats. Save and print. Be prepared to discuss in class.

//**In-Class Work**// 1. SWOT Analysis
 * __ Day 4: (Wednesday, August 29) __**

//**Assignment:**//
1. Complete notes for Section 2.2

//**In-Class Work**// 1. Select a product that you have recently purchased or a product that interests you. Look at how it is advertised in print or on television and the Internet. Research your product's price and where it is sold. Identify its target market and the four Ps of its marketing mix. Then change the target market for the product. Prepare a report explaining how the four Ps must be revised. Use the format below to aid in your research and report preparation. Be detailed!
 * __ Day 3: (Tuesday, August 28) __**
 * Identifying and listing the four Ps for the product you selected:
 * Product (what it is, what it is called)
 * Price (what the retail price is-approximately)
 * Place (where you can buy it: store, online, combination, other)
 * Promotion (how the item is advertised, how people know about it)
 * Identify its target market
 * Now change the product's target market and show how the four Ps should be revised and modified

//**Assignment:**//
1. Find an advertisement for your product. Bring your ad to class (Do you need to print it?). Prepare a customer profile. 2. Complete notes for Section 2.1 3. Explain in your own words the elements of a marketing plan --Executive Summary --Situation Analysis --Objectives --Marketing Strategies --Implementation --Evaluation and Control --Appendix

//**In-Class Work**// 1. Watch [|video] about marketing and how to spread ideas. 2. Complete notes for Section 1.1 together in-class.
 * __ Day 1-2: (Friday, August 24 & Monday, August 27) __**

//Assignment://
1. Complete notes for Sections1.2 and 1.3 2. Read Case Study (page 18). Identify the target market and provide a customer profile for the Roxy brand wireless phone. Explain boost Mobile's marketing mix decision (the four Ps) for the Roxy phone and its mobile service.

//All assignments must be completed by the time you come to class//