Purple+Cow+-+Activity+8

**Read pages 122 - 137 **

 * [|LINK] for pages 122 - 137 **

Share your responses with jgrams@hlv.k12.ia.us


 * 1) =====**What’s the reasoning behind Godin’s 34 examples? **=====
 * 2) =====**List at least 15 of Godin’s examples. **=====
 * 3) =====**Of those examples, which ones are you familiar with? **=====
 * 4) =====**Of those, do you agree that they are Purple Cows? Why or why not? **=====
 * 5) =====**Go to [|www.google.com]. Type in “frog pet” in the search box. What happens? Did you get the same results as the example in the book? **=====
 * 6) =====**What is one of Best Buy’s products? (one that is mentioned in the book). Explain. **=====
 * 7) =====**True or False. In years past, IKEA has done so well because of advertising. Explain your answer. **=====
 * 8) =====**What is [|www.cdbaby.com]? Why or how does this concept work? **=====
 * 9) =====**What makes it much easier to develop and sell amazing things? Why is this so? **=====
 * 10) =====**How can you drink a purple cow for free? **=====
 * 11) =====**Go to [|www.apurplecow.com/bzz]. What happens? How did the BzzAgent promote this book? **=====
 * 12) =====**Analysis: Pick a random product. List ten ways to change it. What do you think of your ideas? (Are you ready to sell them to the company?) **=====