2013+Intro+to+Marketing+Course+Outline

[|Chapter 18]

The 2014 Winter Olympics...coming soon. Read two articles. I would like your opinion on what [|Kellogg's] and [|BMW]are doing for marketing techniques. Share your response with jgrams@hlv.k12.ia.us

__** Monday, January 13 - Wednesday, January 15: **__ Admongo

Chapter 17 Review Questions #2-#11 (page 377) //Due Thursday, January 16// Purple Cow - Activity #6 //Due Friday, January 17//
 * Assignment:**


 * __ Wednesday, January 8: REMINDER -- Semester Exam is Thursday! __**

// **1. I made one addition to the rules for the ASM Club. Check the rules (Google Docs). What do you think?** // // **2. It's getting to be that time of year...Super Bowl! Doritos commercial contest has announced its finalists. Let's take a look and analyze.** // // **[|Doritos]** //
 * 3. Let's see what the[| ad trends are for Super Bowl 2014.]**

If we have time, you will start working on --- [|Admongo]


 * __ December 2: __**

One of the 4 P's of Marketing (Distribution/Placement)
 * [|Amazon Prime Air]** --- talk about innovation in delivering a product!

1. PPT over promotional efforts of a national brand: how it uses advertising, public relations, personal selling, and sales promotion. 2.. Advertisement techniques (handout) 3. "Thinking Outside the Box"
 * __ November 20: __**

Magazine Ad Research (due Tuesday)
 * Assignment:**


 * __ November 19: __**

1. Find printed advertisement 2. "Thinking Outside the Box" Victor/HLV activity 3. Work on Kool-Aid package

__** November 14: **__ 1. Infomercial discussion 2. Choose a national brand and research how it uses advertising, public relations, personal selling, and sales promotion to effectively grow the business. Take notes on your research. Tomorrow you will create a PowerPoint Presentation on the specific promotional efforts of the brand and why those strategies have worked for that company.

[|Chapter 17 with Study Guide] Complete the Study Guide for tomorrow's class (Section 17.2)
 * __ November 13: __**

media type="custom" key="24281810"

//**Assignment**//: Watch two infomercials. Reflect on how the product was introduced to the consumer, which promotion technique was used, and its effectiveness. Justify your response. Infomercials - also known as "Seen on TV"

[|Miracle Slippers] [|Stompeez] [|The Beverage Bulter] [|The Mesh Door] [|Slap Chop]

[|TEST]-Chapters 15 & 16 Kool-Aid package
 * __ November 6: __**

1. Discuss Purple Cow-Activity 4 2. Five questions that could help determine a customer's needs in the sale of your product. 3. Work on Kool-Aid package
 * __ November 4: __**

Review worksheets (text Wednesday)
 * Assignment:**

1.Discuss the AIDA Formula [|(LINK)] 2. Finish PSA
 * __ November 1: __**

1.** Purple Cow ** - Activity #4 2. Write five questions that could help determine a customer's needs in the sale of your product.
 * Assignment:**

1. [|Chapter 14 and 15 Review] (You will need to //Download//, then //Open//, and click //Slideshow//) 2. Chapter 15 discussion 3. Product Comparison (assignment)
 * __ October 31: __**

Review assignments from Monday and Tuesday
 * __ October 30: __**

1. Discuss Study Guides over Chapter 14 2. Chapter 14 - page 310 #13
 * __ October 29: __**

1. Chapter 14 - Review Facts and Ideas #2-#11 (page 309) 2. Chapter 15 - Review Facts and Ideas #2-#11 (page 329)
 * Assignment:**

1. Discuss Chapter 14 and Study Guide 2. Watch infomericals [| Site #1] [|Site #2] Compare how each product was introduced to the consumer. Also explain how the first steps of selling were used with selling each product. Share your work with jgrams@hlv.k12.ia.us
 * __ October 28: Happy 2nd Quarter! __**

Chapter 15 with Study Guide
 * Assignment: **

1. [|Test] 2. Kool-Aid Project
 * __ October 25: __**


 * Assignment: **
 * Chapter 14 with Study Guide **

1. Review for Test (Friday) 2. PSA Activity
 * __ October 24: __**

__** October 21: **__ 1. Discussion of Chapter 6 2. PSA Activity - Group (pages 146-147)

__** October 17-18: **__ 1. Discuss Chapter 6 2. Kool-Aid Project

PSA Activity-Group Project
 * Assignment:**

1. Review Activity 1 2. Discuss Kool-Aid Project, Step 2
 * __ October 16: __**

Chapter 6 with Study Guide
 * Assignment:**

Discuss Chapter 5
 * __ October 15: __**

1. Chapter 5, Activity 1 2. Step 2 Kool-Aid Project
 * Assignment:**

Chapter 5 with Study Guide
 * __ October 14: __**

1. TEST- Chapter 4
 * __ October 11: __**


 * Assignment:**
 * Purple Cow ** - Activity 3

1. View presentations 2. Review for test (Friday) 3. Introduce Kool-Aid Project (due Monday)
 * __ October 10: __**


 * Assignment:**

1. Discuss Global Environmental Scan 2. Review Global Business Assignment
 * __ October 9: __**

1. In Section 4.2 you read about the global marketplace and doing business internationally. Many factors influence international trade, including diversity. Therefore, you will create a three-minute presentation that addresses the impact and value of diversity, as well as how diversity affects marketing in a global marketplace. Include specific examples. Presentations will be viewed in class.
 * Assignment:**

__ October 8: __ Finish Global Environmental Scan. Chapter 4 with Study Guide

Global Business Assignment
 * Assignment:**

__** October 7: **__ Global Environmental Scan


 * __ October 4: __**
 * Global Environment Scan - pages 94 - 95 in text**

__** October 3: **__ Review October 2 assignments

In Section 4.2, you read about the global marketplace and doing business internationally. Many factors influence international trade, including diversity. Therefore, you will create a three-minute presentation that addresses the impact and value of diversity, as well as how diversity affects marketing in a global marketplace. Include specific examples. Presentations will be viewed in class.
 * //In-Class Work/Assignment//**

Review Section 3.2 1.Select a foreign country and compare its economic system with that of the United States. Use the Internet to research all economic aspects of this country. (productivity-GNP,GDP; inflation rate; standard of living; unemployment rate; infrastructure). If you lived in that country, how different would your life be? Why? Prepare a word processed report on a Google Doc. Share with jgrams@hlv.k12.ia.us
 * __ October 2: __**
 * Assignment:**

2. Complete Chapter 4 with Study Guide

Review Section 3.1
 * __ October 1: __**

Assignment: Section 3.2 with Study Guide

__** September 30: **__ 1. Discuss survey article

Section 3.1 with Study Guide
 * Assignment:**

September 24: Still tabulating those survey results. . ..

1. Discuss Purple Cow-Activity 2 2. Review for Test 3. Calculate survey results
 * __ September 16: __**

1. Distribute Social Media Surveys 2. Read Section 2.2, Marketing Segmentation (pages 37-41) Complete Study Guide
 * __ September 12: __**


 * Assignment:**
 * Chapter 2, Activity 1 (handout). Share your work with jgrams@hlv.k12.ia.us
 * //** Purple Cow **// - Activity 2: Due Monday

1. Social Media Survey approval
 * __ September 11: __**

1. Discussion of Social Media survey questions (collaborate with Google Docs) 2. Discussion Markeing Plan for Coca Cola
 * __ September 10: __**

1. Review SWOT Analysis for NASCAR 2.Discussion of Elements of a Marketing Plan (pages 32-36)
 * __ September 9: __**

[|Marketing Plan for Coca Cola]
 * Assignment:**

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__** Thursday, Sept 5 - Friday, Sept. 6: **__ [|SWOT Analysis - NASCAR] (pages 46-47 in text) [|Another of looking at the assignment]

Prepare a word-processed report ONLY. Consider and include the bulleted items under "Assignment and Strategy" section. Save and print one copy. Turn in for credit.

Web Sites to help you:
 * [|Target Market Segments of NASCAR]
 * [|NASCAR fans are "aging out"]
 * [|Threats for NASCAR]

[|Marketing Planning]
 * __ Wednesday, Sept. 4: __**

SWOT Analysis - Victor's Market

Read pages 26-32 of [|Chapter 2]
 * Assignment:**

1. TEST 2. Purple Cow - Activity #1
 * __ August 30: __**

1. Review for test (Friday) 2. Marketing news article
 * __ August 29: __**

__ August 28: __
1.Product Life Cycle 2. [|Chapter 1, Assignment 4]

1.Review work 2. [|Product Life Cycle]
 * __ August 27: __**



[|Chapter 1, Assignment 3]
 * Assignment:**

__** August 26: **__
1. Discuss Section 1.1 and 1.2 and Chapter 1, Assignment 1

1. Review Vocabulary - page 21: Define each Key Term in your own words. Do not use the textbook definition 2. [|Chapter 1, Assignment 2]
 * Assignment: **

**__ August 23: __**
1. Complete notes for Sections1.2 and 1.3

[|Chapter 1, Assignment 1]
 * Assignment:**

**__ August 22: __**
Discuss Google Boys video Watch [|video] about marketing and how to spread ideas. Be prepared to discuss in class tomorrow.

__**Assignment:**__ Complete notes for Section 1.1.