Entrepreneurship+&+Social+Media+Marketing

**__ Monday, May 14 - ???: Digitally Interactive Cereal Boxes __**
1. Read the following articles to gain insight as how cereal boxes can become digital advertising displays
 * [|Cereal Boxes Make for Good Reading]
 * [|Emerging Mobile Technology]
 * [|The Future of Cereal Packaging]
 * Do some research of your own on the new digital technolgy being introduced instead of the old 30-second TV ad. Summarize your findings. Share with jgrams@hlv.k12.ia.us

===** YOUR TASK: Create a digitally interactive cereal box. **=== After reading the above articles, you should have some ideas on what you envision can be an interactive display for a cereal box. You will be given a cereal box to work with. If you use a QR code, it must link to some interactive activity relating to that cereal. It may be a hologram, a YouTube video, an interactive game, or a short story. The possibilities are only limited by you. Once you have selected the interactive activity, you will display it on the cereal box. The display must "fit in" with the theme of the cereal box and not be so noticeable that it detracts from the box itself. Think of the visual content of the box.

Access the //** [|Guide to Mobile Advertising] **//

__**Share #1 and #2 with jgrams@hlv.k12.ia.us by classtime tomorrow**__

 * // 1. Read pages 20 & 21 "Click It". // // 2. Complete the assignment. //**
 * What are mobile landing pages? (You may need to search the Internet for the answer)
 * An effective headine on a landing page should contain these items: __,_____, and__ __.
 * Identify five examples of "calls to action" that you personally would use in creating a landing page. Rank them in order of preference. Explain why you would choose to use each one.
 * Which of these have you personally used? Describe your experince.
 * // 2. Read pages 26 & 27 "Tips for Successful Mobile App Promotion" //**
 * Create a visual informational poster showing the tips.

__** Monday, May 21: **__
Access the Guide to Mobile Advertising (//click on link from Friday//)

**// 3. Read pages 35 & 36 "Interactive, Integrated Campaigns" //**
 * List and explain, in your own words, questions to consider when planning a mobile ad campaign.
 * // 4 Read pages 37 & 38 "One Message, Multiple Platforms" //**
 * Summarize the article
 * // 5. Read pages 62 & 63 "Beyond Show and Tell" //**
 * What is the goal of the media mix?
 * What will be the dominat part of the marketing mix by 2015?
 * What quote of Ben Franlin still holds truth in today's media and marketing?
 * Is mobile marketing and advertising the same thing? If so, explain how. If not, explain why not.

Using Google Docs, respond to the following items. Share with Mrs. Grams
 * Continue to the Semester Assesssment . . . BELOW **

1. We have read and analyzed how social media can be used in marketing. Assume that I am a digital novice. Explain to me the impact social media is making in marketing and business in general. Since this is worth a good portion of your assessment points, make sure you explain in detail. (30 points)

2. Think back over the past wo semesters. Evaluate the work we did.
 * Tell me wht lessons you learned. (15 points)
 * Explain how you can apply those lessons. (10 points)
 * What changes would you suggest in the curriculum? Certain things cannot be done - that is an adminstrative decision, not mine. Therefore, do not suggest field trips, or as you know, Skype since our bandwidth is limited. Br realistic and constructive. (10 points)

= All work needs to shared with me no later than 10:00 a.m. Thursday May 24. =