E-Commerce

//Use Google Docs. Put all work in your class folder.// **1.** Define e-commerce. **2**. True or False: Businesses use of the Internet is more for general use than for the use of sales for its products and services. **3.** Identify the four ways business uses the Internet and give an example of each way. **4.** Define 'B2B'.
 * __ Monday, December 12: __**
 * 1.** Read pages 219-224
 * 2.** Complete the assignment:
 * Review What You Read: **


 * Exercises: **
 * 1.** Do you agree or disagree with the following statement: "Today, if a business has not posted inforamtion about its business, location, and products and services on the Internet, it will likely miss some customers." Justify your answer.
 * 2.** Visit the Home Depot website. Identify how the business markets to other businesses. Be specific.

//Use Google Docs. Put all work in your class folder.// **1.** How did the name "dot-com" develop? **2**. In what stage of e-commerce development do businesses make the least use of the Internet? **3.** How can a business use the Internet to gather information on customers who have just purchased a product?
 * __ Wednesday, December 14: __**
 * 1.** Read pages 224 - 227
 * 2.** Complete the assignment:
 * Review What You Read: **

**1.** Go online and find at least three examples of businesses for each stage of e-commerce development: information, interaction, integration. Using the home page, describe why the business fits the stage in which you classified it.
 * Exercise: **


 * __ Thursday, December 15: __**

//Use Google Docs. Put all work in your class folder.//
 * 1.** Read pages 227 - 231
 * 2.** Complete the assignment:

**1.** What are the names of several sizes of Internet advertisements? **2**. If you owned a new e-commerce business that sold CDs and music videos, on what types of Internet sites would you advertise to make prospective customers aware of your business?
 * Review What You Read: **

**1.** Go online and locate examples of advertisements that fit each of the types and sizes listed in Figure 9-5 in the textbook. Prepare all illustration of the advertisements you located by copying and saving the ads on a Google doc. If you find other commonly used types and sizes of ads, add them to your illustration.
 * Exercise: **

Today and tomorrow you will research and report your findings on the following:
 * __ Friday, December 16 - Monday, December 19: __**

- How has e-commerce and the Internet influenced consumer choices? - How has the Internet and the growth of e-commerce affected business and the economy?

First address the questions "What is e-commerce"? and "What are the different types of e-commerce"? These questions and answers may be a good introduction to your report. Yes, this means you will be writing (word processing) a short report!

//Use Google Docs. Put all work in your class folder.// 1. Research the advantages and disadvantages of e-commerce. Prepare a Venn diagram showing your research. 2. Compare and contrast how activities change with global operations. Use a global e-commerce business and a nationally-known e-commerce business to compare and contrast.
 * __ Tuesday, December 20: __**
 * Exercises: **

**__ Wednesday, December 21: __**
//Use Google Docs. Put all work in your class folder.// Identify three companies that sell the same product using e-commerce. For each, list the name of the company, the address of its web site, and the geographic location including city, state, and country.
 * Exercise: **

__** Monday, January 9: **__
//Use Google Docs. Put all work in your class folder.//
 * 1**. Read the article on E-Commerce Basics.
 * 2.** Complete the assignment


 * // Review What You Read: //**
 * 1.** Define e-commerce,using the definition of the text you read. This is the true defintion of e-commerce.
 * 2.** Define 'brick-and-mortar' stores.
 * 3.** Define 'brick-and-click' businesses.

//** Exercises: **//
 * 1.** Create a list of 20 e-commerce companies. Determine which e-commerce category (B2B, C2C, B2C) each business represents. Explain why you identified each company as you did.
 * 2**. Explain why Wal-Mart's web site is less popular than Amazon.com's site.
 * 3.** Explain why many online-only e-commerce companies failed and why traditional businesses have added e-commerce.

__** Tuesday, January 10: **__
//Use Google Docs. Put all work in your class folder.//
 * 1**. Read the article on Online Strategies
 * 2.** Complete the assignment


 * // Review What You Read: //**
 * 1.** List and describe the e-commerce functions adopted by online businesses.

//** Exercise: **//
 * 1.** Many e-commerce web sites collect customer information for future marketing purposes. Some sites sell this information to other companies tht are looking for ways to generate new business. These practices can scare away potential customers. The two greatest concerns individuals have are that they may receive junk e-mail and that credit card information may not be secure. The U.S. Federal Trade Commission requires that busineeses post privacy statements if they collect customer data.

-- Develop a list of four advantages a business gains by collecting customer information. Develop a list of four concerns an individual may have about a business's collection of information. Do you think the customer benefits in any way from this data collection? Explain your answer. -- Visit an e-commerce web site to view its privacy statement. Identify the business and list its website. Do you feel this business is protecting your privacy? Why or why not?

**__ Tuesday, January 17: __**
//Use Google Docs. Put all work in your class folder.// //** Exercises: **// //**1.**// Visit an e-commerce site. Evaluate how this business fulfills e -commerce marketing functions through site design, personalization, and fulfillment.

//** 2. **// Visit the Amazon web sites where you have shopped online. Does this site recognize you when you revisit? Describe the way(s) they personalize the site for you. Does this site send you e-mails with information related to your interests? Do you enjoy getting these e-mails, or do you get annoyed? Do you have concerns regarding privacy? Summarize your responses and make general recommendations that web sites should follow regarding personalization and privacy.

__** Wednesday, January 18: **__
//Use Google Docs. Put all work in your class folder.//
 * 1**. Read the article on E-Business Customers
 * 2.** Complete the assignment


 * // Review What You Read: //**
 * Define:**
 * market segment
 * demographics
 * psychographics
 * product usage
 * needs and benefits segmentation


 * 1**. Identify four criteria an effective target market segment must meet.

**__ Thursday, January 19: __**
//Use Google Docs. Put all work in your class folder.//
 * 1**. Read the article on Choosing Customers for E-Business
 * 2.** Complete the assignment


 * // Review What You Read: //**
 * Define:**
 * final consumer
 * business consumer
 * rational decision
 * emotional decision
 * innovation
 * 1.** In what ways are the purchase decisions of business consumers and final consumers similar? In what ways are they different?

//** Exercise: **//
 * 1.** The same products can be sold to both final consumers and business consumers. The products will have different uses, and different reasons for purchasing will exist. Prepare a table that lists five products purchased by both types of customers. For each product, describe an important use each customer group would have. Then develop one rational reason and one emotional reason that a customer might have for purchasing the product. Identify the type of customer most likely to use each reason to support the purchase decision.

**__ Friday, January 20: __**
//Use Google Docs. Put all work in your class folder.//
 * 1**. Read the article on Principles of Consumer Behavior
 * 2.** Complete the assignment


 * // Review What You Read: //**
 * Define:**
 * consumer behavior
 * feature
 * benefit


 * // Exercise: //**
 * 1.** Choose a product. Describe what the product does, how it works, what features it offers and what problem it solves - people buy solutions. Describe the product's physical characteristics such as size, weight and color. Define its benefits in emotional as well as functional terms. Describe which features and benefits of the product appeal to which type of consumer.

//Use Google Docs. Put all work in your class folder.//
 * __ Tuesday, January 24: __**
 * 1**. Read the article on Consumer Decision Making
 * 2.** Complete the assignment
 * // Review What You Read: //**
 * Define:**
 * routine decision
 * limited decision
 * extensive decision
 * dissonance


 * 1.** List and explain each step in the consumer decision-making process.

//** Exercises: **//
 * 1.** For each type of decision making, identify one product you might purchase. Create a table that lists each product as a column heading. List each step in the consumer decision-making process as a row heading. Within the table cells, explain how you would complete each step in the decision-making process for each product. When you have completed the table, develop a summary that illustrates the differences among the three types of decision making.


 * 2.** Using your own experience with purchasing products and services, do you believe that people follow all the steps outlined in the consumer decision-making process? Support your answer by describing a recent purchase you made in which all of the steps were or were not followed.

//Use Google Docs. Put all work in your class folder.//
 * __ Thursday, January 26: __**
 * 1**. Read the article on Building Virtual C ustomer Relationships
 * 2.** Complete the assignment

**1.** Fully describe the typical U. S. Internet user.
 * // Review What You Read: //**

//** Exercise: **// 1. Choose a product that you believe could be sold effectively using the Internet. Create a two-column, six-row table. Label the left column "Product Features". Label the right column "Customer Benefits". Complete the table by listing five imporatnt features of the product in the left column. For each feature, use the right column to write a description of how the feature benefits the customer.

__**// Friday, January 27: //**__ **1.** Complete the assignment using Google Docs.

**1**. Choose a product that is commonly purchased by many consumers. Develop three distinct target markets for the product. Describe each target market as completely as you can. Identify demographic and psychographic characteristics and product usage differences. Specify important wants and needs related to the product. Indicate the features and benefits that would appeal to each market.
 * // Exercise: //**

__** Wednesday, February 1: **__ Review for test


 * __ Thursday, February 2: __**
 * TEST **