Cereal+Project


 * Cereal Project Description **

i. Age ii. Gender iii. Ethnic Background iv. Customer Geographics (where they live) v. Psychographics (what is important, lifestyle, values, attitudes, likes/dislikes) vi. Behavior (Product Benefits, Shopping Habits, Product Usage/Consumption)
 * __ Target Market __**
 * Description

i. Product description (how it might be described in a commercial) ii. Probable Ingredients
 * __ Product __**
 * Description

i. ii. iii.
 * List of possible names


 * CONTINUE to Step 2 **