Purple+Cow+-+Activity+2

**Read pages 24 - 32 **
**[|LINK]** to reading

// Answer the following questions in complete sentences. Use a Google Doc and share with jgrams@hlv.k12.ia.us. //


 * 1) =====**Explain the reasoning behind Godin's "Going Up?" case study. **=====
 * 2) =====**Give an example of this theory. **=====
 * 3) =====**Explain the reasoning behind Godin's Tide case study. **=====
 * 4) =====**Do you agree with his takeaway point? Why or why not? Explain. **=====
 * 5) =====**Who are the innovators? **=====
 * 6) =====**Who are the early adapters? **=====
 * 7) =====**Who are the early and late majority? **=====
 * 8) =====**Who are the laggards? **=====
 * 9) =====**Explain why the digital camera example works. **=====
 * 10) =====**How do you break through the mainstream? (Hint: idea virus) **=====
 * 11) =====**Who or what is a sneezer? Why would you want them to know about your product or idea? **=====
 * 12) =====**Analysis: On page 32, Godin give the reader one of his takeaway points. Think about an idea for a new product that you have and review it based on the questions he proposes. Which products and ideas are worth launching? **=====