SOCIAL+MEDIA+MARKETING

=**[|SOCIAL MEDIA MARKETING ONLINE] or click [|HERE]**=



Create a Fakebook page for product. [|Template 1] [|Template 2]
 * __ Thursday, May 23 - Friday, May 24: __**

__** Wednesday, May 22: **__

Discussion: The World's 10 Most Popular Company Facebook Pages [|LINK]

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 * __ Tuesday, May 21: __**

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Ch arles Smith, a pottery artist from Mobile, Alabama, thinks he has tens of thousands of people worldwide who have clicked on his videos to watch him create his works of art. Smith is considered a perfect example of how a small business owner or entrepreneur can hit it big on YouTube.

2. Explain why you think he is considered so.

3. There are three categories of videos that generate traffic:
 * Informational videos
 * Educational videos
 * Entertainment videos

Charles Smith's video demonstrates his pottery wheel and gives how-to instruction. His video is an example of an educational video. Find an example of the other categories: informational and entertainment. Be prepared to explain the examples you find.

1. Click [|HERE]to link to the video, "The Merchants of Cool" (Watch the first 3 sections only) 2. Reflect on what you watched. Also answer the question: How does advertising influence or reflect teen culture? Explain ways in which companies directly target teens.

//**HOMEWORK ASSIGNMENT:**// //**Analyze two different company Facebook sites. Note what works on what doesn't; what gimmicks are used; the targeted market for the site; and layout.**//

__** Thursday, April 25: **__
1. Review work 2. Discuss further 'work'


 * // Assignment: //**
 * // 1. Read pages 53 - 76: Social Networking //**
 * // Take notes over the material //**
 * // 2. Work on your presentation. Be prepared to "teach" on Monday. //**

**__ Tuesday, April 23: __**
1. Review assignment 2. [|Social Media PPT] 3. Watch for following....Discussion: //How is digital media changing your life?//

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 * __ Assignment: __**
 * // Read pages 9 - 30: Blogging //**
 * // 1. What is blogging? //**
 * // 2. Why should a company have a blog and what should be included on that blog? //**
 * // 3. Why is a unique theme important? //**
 * // 4. Choose a company's blog---does is include everything that your reading said was important? Did the blog "work for its customers?" Why or why not? //**


 * // 5. Watch "Will It Blend" (Blendtec) on You Tube. //**
 * // Answer: //**
 * // 1. What is the purpose of these videos? //**
 * // 2. Do some research before answering this question . . . What should be blended next? Make sure it hasn't already been blended! //**
 * // Share all work with jgrams@hlv.k12.ia.us //**

**__ Monday, April 22: __** //**Just who uses social media?. . . or, Know your target market and how to reach them.**//

__**// Assignment: //**__ Read Chapter 1: Introduction (pages 1-8 ) in "The Social Media Marketing" text (linked above).

http://www.flipsnack.com/ABBEED7EFB5/f7ujyuk1
1. Explain in your own words, "What is social media marketing?" 2. According to the author, what are the eight most popular forms of social media? 3. Look at the Machinima series published by IBM (IBM INNOV 8) on You Tube. Reflect on what you watched. 4. Go to "My Starbucks Idea" site. What did you find on this site? How does it fit into social media marketing?

Share with jgrams@hlv.k12.ia.us

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===//Social media is a new way to use the internet. It involves jargon such as likes, adding, tweeting, posts and commenting. It involves both listening, and talking, both being there for friends, and engaging strangers, and it all is done on a daily basis by virtually everyone that is buying your products or services on the internet. Sell kitchen products? You can bet your core customer is on Twitter or Facebook sharing recipes, asking for advice on new products to buy, and yes, complaining about brands like yours. How about a service? Say you’re a lawyer or medical professional, your patients are most certainly online, probably letting their followers and friends know about their upcoming trip to your office before your assistant ever pens in the appointment in your planner. The examples of how social media and business are converging online are endless, yet the point of all these examples is as visible as a bright yellow dead end sign on a quiet street - you ignore these people and your business will suffer immensely. Your choice is to engage these people on their turf, to meet them where they gather, and to do it fast.//=== media type="custom" key="17515666" align="left"

[|The brand is a story. But it's a story about you, not about the brand.]
 * // 4. Read the following. Reflect. . . //**

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