Advertising+Techniques

Here are some of the most common techniques advertisers use to convince you to buy or do something.


 * Association: ** Using images (like a cartoon character or the American flag), in the hope you’ll transfer your good feelings about the image to the product.


 * Call to action: ** Telling you what to do—“Buy today!” or “Vote now”—removes all doubt about next steps.


 * Claim: ** Informing you about how the product works or helps you.


 * Games and activities: ** Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it.


 * Humor: ** Using ads that make you laugh can catch your attention and be memorable.


 * Hype: ** Using words like amazing and incredible make products seem really exciting.


 * Must-have: ** Suggesting that you must have the product to be happy, popular, or satisfied.


 * Fear: ** Using a product to solve something you worry about, like bad breath.


 * Prizes, sweepstakes, and gifts: ** Using a chance to win a prize to attract attention.


 * Repetition: ** Repeating a message or idea so you remember it.


 * Sales and price: ** Showing or announcing a discounted price can make a product look better.


 * Sense appeal: ** Using sights and sounds to appeal to your senses: sight, touch, taste, etc.


 * Special ingredients: ** Promoting a special ingredient may make you think the product works better than others.


 * Testimonials and endorsements: ** Featuring someone, like a celebrity,saying how the product worked for them can be convincing.