Sample+Venture+Analysis

**Product/Service Description: **I will assist customers in the set-up of personal computer systems, including initial set-up of new systems, additions of printers or scanners to existing computers, or other peripherals. In addition, I will install software on the computer and make sure that it works with the existing hardware. Assistance will also be provided in connecting to the Internet. Computer software training will consist of the following programs/packages: Windows 98 or 2000; Microsoft Office Suite including Microsoft Internet Explorer and Microsoft Outlook Express; Netscape; and Internet applications such as Windows Media Player and other downloadable applications. **Management Team: **I will be in charge of sales, marketing, and providing the computer services to my customers. I have over six years of experience working on computers and have provided these services to my family and friends over the past two years. I have experience with several software programs. My mom will provide financial/accounting assistance to the business, and my dad will provide legal counsel. **Marketing: **Initially, I will provide services to residents within a 10-block radius of my home. There are approximately 200 single-family homes, four apartment complexes, and 10 town homes in the market area. I estimate that over 75 percent of the residents have computers or will be purchasing computers in the next year. Many of the residents are older, so they are more likely to require these services. The remainder of the residents are families with two working adults. They may utilize the services because of their busy schedules and need for convenient services at a reasonable price. The main competitor for computer hardware services is the Computer Doctor; however, they primarily provide computer upgrades and installation at their business. They currently do not provide in-home services. For training, the main competitor is the local community college. They provide training on most of the popular programs. Although the training is good, they do not provide on-going support or training in one’s home. By providing these services to people in the privacy of their own home and being available to answer follow-up questions, I believe I can capture many customers. The initial advertising strategy will consist of distribution of flyers to every resident in the area. I will also send a press release to the local newspaper and may place a classified advertisement in the area shopper. The price for my services will be $15 per hour for installation and training. This is much lower than other businesses in my community. **Financials: **The start-up costs for this business are very low. The primary cost is associated with the creation and distribution of the flyer. I have my own computer and color printer. I will produce and print the flyers at home. The costs include a new color ink jet of $25 and paper of $10. I will hand-deliver the flyers, so the total marketing costs will be $35. Since the business will be operated at of my parent’s home, the only other cost will be a second phone line of $30 per month. I will pay for the start-up costs out of my personal savings. For the first year, I estimate sales of $150 per month (10 hours times $15 per hour). First year profit is expected to be $1,300. **Outlook**: I believe Jane’s Computer Services has good potential because start-up costs are low and competition is limited. If I can provide good services to my customers, they should help promote my business to others and help it grow. The proceeds of the business will be used to save for college.
 * Concept: **I will be providing personal computer set-up, software installation and training to people in my neighborhood. The name of my business will be Jane’s Computer Services; I will run the business from my parent’s home.