Global+Business+-+Chapter+4+Assignment

Globalization vs Customization


 * Choose a product that you are familiar with or use often.
 * If it is a product available worldwide, pretend like it’s not


 * If you/your company produced this product and you want to market it internationally, which method would be the most appropriate method
 * Globalization
 * Adaptation
 * Product Adaptation
 * Promotional Adaptation
 * Both
 * Customization
 * Explain and justify your answer (1/4 page- single space). Share with jgrams@hlv.k12.ia.us