Virtual+Business+-+Sports

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 * 3.** Click the Market Reserch button at the bottom of the Start A Franchise screen. Select the questions, "What city do you live in?", "How devoted are you to football?" and "How much can you afford to spend on a ticket?" Then click OK.=====

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If the question, "What city do you live in?" is not selected, select it at this time and answer question number 1. Select the question, "How devoted are you to football?" Then select each city name separately from the City Selection box. After reviewing this information, answer question number 2. Select the question, "How much can you afford to spend on a ticket?" then select each city name separately from the City Selection box. After reviewing, answer question number 3. Based on all the the questions you answered below, you may now answer question number 4.=====

**6.** Which city would you choose as the location for your franchise?
1.** Run the Ticket Pricing section of the Tutorial. (a) Set all ticket prices to $35 (b) Run the simulation for one full game. (c) Click the Financials button and record your profit for the game on the worksheet given to you.
 * Assignment. Ticket Pricing
 * 2.** Open the Ticket Pricing lesson.
 * 3.** Using Ticket Prices under the Actions menu:
 * 4.** Reopen the lesson from the File menu. Repeat step 3, but set your Ticket Prices to $10, and record your results on the worksheet.
 * 5.** Reopen the lesson from the File menu. Repeat step 3, but set your Ticket Prices to $75, and record your results on the worksheet.
 * 6.** Reopen the lesson from the File menu. Repeat step 3. Try different pricing strategies that you think are better and record your results. You do not have to keep prices the same acrosss different seating sections.
 * 7**. Complete the questions following the worksheet.

1.** When you lowered prices, what happened to attendance and profit?
 * Questions


 * 2.** Is pricing all tickets at the same level a good strategy for a football franchise? Yes or no? Why?

1**. Run the Promotion section of the Tutorial.
 * Assignment: Promotions
 * 2.** Open the Promotions lesson.
 * 3**. Open the Promotions screen from the Actions menu. Get costs for each of the available promotion items.
 * 4.** Under the Actions menu go to Market Research, New Survey. Check the question, "Which promotional items would be most appealing to you?"
 * 5.** Use the information from steps 3 and 4 to fill in the chart given to you. Assume items above $2.50 are high cost and items that appeal to more than 8% of the population are high appeal. Answer questions 1 and 2.
 * 6**. Open the Promotions screen from the Actions menu. Pick one of the high appeal, low cost promotions from the chart. Use this choice and book promotions for Games 2-4. Purchase enough items for 75% of your stadium's capacity.
 * 7**. Run through to the end of Game 4. Look at your Game Reports and answer questions 3-5.
 * 8.** Restart the lesson and set up promotions for the entire season. Try and best the "Number to Beat" in the side bar. Answer question 6.

1.** Which promotions will you definitely try?
 * Questions


 * 2**. Which promotions will you definitely not try?


 * 3**. What was your attendance and profit for Game 1?


 * 4**. What was your attendance and profit for Game 2? Game 3? Game 4?


 * 5.** Does a promotion's effectiveness continue over multiple games? Why?


 * 6.** What was your season's profit? What promotions did you run?

Assignment: Media Planning 1.** Run the Media Planning section of the Tutorial. (a) "What is your gender?" (b) "How old are you?" (c) "What is your income?" (d) "Are you aware of pro football in your city?" (e) "How devoted are you to football?"
 * 2.** Open the Media Planning lesson.
 * 3.** Under the Actions menu, go to Market Research, New Survey. Check the questions:
 * 4.** Segment using the question "How devoted are you to football?" Select A lot and Extremely. Answer questions 1-2 below.
 * 5.** Open the Media Planning screen from the Actions menu. Purchase $52,000 of advertising on WTNP. Run the simulation for four to five simulated weeks. Answer question 3 below.
 * 6**. Reopen the lesson from the File menu and repeat steps 3-5. Set up different advertising campaigns trying to meet or exceed the "Number To Beat."

1.** For people who consider themselves football fans what is their gender? Average age? Average income?
 * Questions


 * 2.** What is the awareness level of your franchise for people who consider themselves football fans?


 * 3.** What happended to the awareness of people who consider themselves football fans after your initial advertising campaign?

1**. Run the Stadium Staffing section of the Tutorial.
 * Assignment: Stadium Personnel
 * 2.** Open the Stadium Personnel lesson.
 * 3**. Run the simulation through the next home game and answer the questions below. Be sure to observe the activity in the Stadium view during your first home game, and click on your stadium personnel to read their comments. Carefully observe all of your reports (under the Reports menu), especially the Game Report after the completion of the game. Also, monitor the messages that you receive from the Message Center. Answer questions 1-4 below.
 * 4.** Reopen the lesson from the File menu. Try the lesson as many times as needed to get your staffing levels correct in order to avoid the problems you listed below. Use the worksheet given to you in order to compare the results achieved with the various alterations you make in the number of personnel staffed within each position.

1.** After observing the fans during the game, what problem occurred because of the lack of Ushers?
 * Questions


 * 2.** What problem do you think this may lead to in the future with regards to ticket sales?


 * 3.** What problem does understaffing the Groundskeepers cause?


 * 4.** What situation results when Security is understaffed?

1.** Run the Parking Lot Staffing and Satellite Parking sections of the Tutorial.
 * Assignment: Stadium Parking
 * 2.** Open the Stadium Parking lesson.
 * 3**. Run the simulation at high speed for one home game. Answer question 1 below.
 * 4**. Reopen the lesson from the File menu. Attempt to eliminate all fines and lost game day sales by changing your parking staffing levels and the number of satellite lots and buses. Run through the first home game. Note any fines and refunds.
 * 5**. Repeat step 4 until you have eliminated all fines and refunds. After you have eliminated all fines and refunds try to fine tune your staffing and satellite parking levels for the first game until you meet or exceed the "Number To Beat."
 * 6.** Answer the rest of the questions below.

1**. What problems do you see on the post game report?
 * Questions


 * 2.** What was the optimum level of staffing?


 * 3**. What was the optimum level of satellite lots and buses?


 * 4.** Isolate and discuss the problems caused by understaffing for each staffing position?

1.** Run the Getting Sponsors section of the Tutorial.
 * Assignment: Sponsorships
 * 2.** Open the Sponsorships lesson.
 * 3**. Mouse over the sponsors in your city to view their advertising budgets and industries.
 * 4**. Negotiate sponsorship deals, exceeding the Number to Beat. Your sponsorship revenue can be found on the lower right hand side of th Financial report for your franchise.
 * 5.** If necessary, reopen the lesson from the File menu and repeat step 4 until you succeed. Fill in the worksheet given to you for each attempt that you make. You have three tries to make the goal.
 * 6.** Answer the questions below.

1.** Will sponsors pay more for a field sign or a scoreboard sign?
 * Questions


 * 2.** Are there companies that are not interested in sponsoring a sports team?


 * 3**. Does it make any sense to offer naming rights to a mid-size law firm?

1.** Run the Licensing section of the Tutorial. 4**. Accept the best offer for each type of merchandise. After you have all the accepted offers you want, start the simulation and run through one season. Click stop at the end of the season.
 * Assignment: Licensing
 * 2**. Open the Licensing lesson.
 * 3.** Using Licensing on the Actions menu, go through the offer letters you have. find the best deal for each merchandise type by filling in the worksheet given to you. The formula for expected licensing revenue is: **//Revenue = Fixed Payment + Royalty x Estimated Units Sold//
 * 5.** Answer the questions below.

1.** Which company is offering the best licensing deal for DVDs? Sporting Goods? Apparel?
 * Questions


 * 2**. Should you always accept the offers with the highest royalty payments? Why or why not?


 * 3**. How much did you make from licensing for the season?

Assignment: Financials 1.** Run the Financials Report section of the Tutorial.
 * 2**. Open the Financials lesson.
 * 3.** Open your team financials using Financials under the Reports menu. Click the More Detail button to see additional information. Answer questions 1-6 below.

1**. What is your total profit thus far in the season?
 * Questions


 * 2.** How much of this is Sponsorship Revenue? Licensing Revenue? Ticket Sales?


 * 3.** What are the five main categories of expenses?


 * 4**. In Game 1, what was the consequence of not spending enough on Satellite Lots and Buses?


 * 5.** In Game 2, what was the consequence of not spending enough on Security and Groundskeepers?


 * 6.** In Game 3, what was the consequence of only spending $3,800 on parking cashiers?

Assignment: Player Management 1.** Run the Player Management section of the Tutorial.
 * 2**. Open the Player Management lesson.
 * 3.** Using Player Management under the Actions menu, improve your team's record while staying within the salary cap. Try to meet or exceed the Number to Beat. You can restart the lesson as many times as you like.
 * 4**. Answer the questions below.

1.** What was the best record you were able to achieve?
 * Questions


 * 2**. Were there any players that you wanted to hire but were too expensive?


 * 3**. Were there any players that wee exceptionally good values?


 * 4.** How did your ticket sales change as your record improved?

1**. Open the Turnaround lesson.
 * Assignment: Turnaround
 * 2.** Try to identify the problems with your football franchise and solve them. Your goal is to resotre the profitability of your franchise.
 * 3.** As you identify problems and solve them, fill in the worksheet given to you.