THE+RESTAURANT+ENTREPRENEUR



=** Introduction to The Restaurant Entrepreneur - An entrepreneurship simulation **= The Food Connection is a privately-owned television network that airs daily shows. The Food Connection's mission is to televise a variety of "s new marketing campaign,food" and "cooking" themed shows that will appeal to food lovers of all ages. As part of its new market young ting campaign, The Food Connection ran a national contest to promote and attract young entrepreneurs. The campaign included a nationwide "Start Your Own Restaurant" contest. To enter the contest, The Food Connection required contestants to be enrolled in middle school or high school. Contestants were required to "pitch" a new restaurant idea that included a creative name, a description of their restaurant, and the name of the restaurant "signature dish."

Knowing that the top ten finalists would receive the start-up financing to open a new restaurant, you decided to submit your proposal. Out of the thousands of entries received, The Food Connection selected your restaurant as one of the finalists.

=** Meet Amanda Sanchez, Your Restaurant Navigator **= Throughout the simulation, you will be guided by Amanda Sanchez, a 12th grade student who is enrolled in a variety of courses at her high school. She is actively involved in several organizations. During her junior year, Amanda took two courses - Foods II and Entrepreneurship - that sparked a passion in her to someday own and operate her own restaurant.

However, long before Amanda entered high school, she was inspired by her grandmother, Maria. Amanda's grandmother was always in the kitchen, or outside on the grill, cooking up some type of barbecue cuisine. Grandmother Maria, who was famous for adding fiery spices to her dishes, would always squeeze Amanda's cheeks and say, "This is some wicked kickn' stuff", as. She decided to enter the contest she proudly served her a dish of barbeque chicken, ribs, or whatever the main dish was that day.

While watching The Food Connection one day, Amanda learned about the "Start Your Own Restaurant" contest in honor of Grandmother Maria nd call her Texas-style BBQ restaurant "Wicked Kickn" BBQ". Amanda was selected as one of the finalists in the contest. Her restaurant dreams were going to come true even earlier than she had planned.


 * Getting Ready: **


 * Your will be using Microsoft Office 2013 for much of your work. Create a new folder on your USB drive for your work. Name if Restaurant Entrepreneur. I will periodically collect your USB drive to check/grade your work. **

//** Each element used in the simulation will have instructions as well as a gradesheet. Take a look at the gradesheet while completing each element. **//

Getting Approval to Open Your Restaurant: Memo

Restaurant Logo

Restaurant Letterhead

Restaurant Envelope

Help Wanted Ad

Employee Memo

Employee Roster

Press Release

Social Media Marketing

Promotional Flyer

Radio Commercial

Business Letter

Music Playlist

Equipment Inventory (Due Date: No later than October 23)

Employee Timesheet Schedule (Due Date: No later than October 27)

Menu Planner (Due Date: No later than November 2)

Revenue Projection (Due Date: No later than November 12)

Employee Database (Due Date: November 12)

Business Card (Due Date: November 13)

T-Shirt (Due Date: November 18)

Floor Plan (Due Date: November 20)

Mobile App (Due Date: November 30)

Takeout Menu (Due Date: December 4)

Lobby Presentation (Due Date: December 8)

Employee Orientation Presentation (Due Date: December 10)

[|Business Plan] **(Due Date: January 13. 2016**. This is your semester test grade. It will not count as an assignment)
 * [|Grading Rubric]

[|Social Responsibility] **Due Date: January 13. 2016**. (This is graded as an assignment. It is not counted as a semester test grade.)
 * [|Grading Rubric]

= MARKETING YOUR RESTAURANT =