PRODUCT+and+SERVICE+PLANNING

//Use Google Docs. Put all work in your class folder.// **1.** Define:
 * __ Friday, February 3 __****.**
 * 1.** Read Developing Products and Services
 * 2.** Complete the assignment:
 * Review What You Read: **
 * value
 * product
 * services
 * homogeneous
 * heterogeneous

**2**. List the categories of possible unique elements of a product.


 * Exercise: **
 * 1.** Identify three brands of the same product. (A brand is name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.) Prepare a table that compares the brands using each of the categories of possible unique elements. These categories include features, uses, brand and image, product quality, packaging, guarantees, and customer service. What do you believe is the distinct value offered by each brand?

//Use Google Docs. Put all work in your class folder.// **1.** Define: **2**. Draw a diagram showing the steps in the new product development procedure. Include a brief explanation of each step.
 * __ Wednesday, February 8: __**
 * 1.** Read Product Design and Development
 * 2.** Complete the assignment:
 * Review What You Read: **
 * new-to-the-world products
 * new-to-the-company products


 * Exercise: **
 * 1.** Research a product that was new to the world 50 years ago and is still being produced today. Research to determine who was responsible for its creation and why it was created. What problem did it solve 50 years ago? Does it still solve that same problem, or has that focus changed? Identify the product features of 50 years ago with the features of today.Share your findings with me.

//Use Google Docs. Put all work in your class folder.// **1.** Define:
 * __ Thursday, February 9: __**
 * 1.** Read Intellectual Property Rights
 * 2.** Complete the assignment:
 * Review What You Read: **
 * intellectual property
 * patent
 * copyright
 * trademark


 * Exercise: **
 * 1.** New technologies have been developed that help protect e-commerce businesses from illegal uses. Research the following and briefly explain what each is and how each protects from illegal use:
 * encryption software
 * digital watermarking
 * "secure containers"
 * Digital Millennium Copyright Act
 * Millennium Digital Commerce Act

**//Did you know that under current law, the following actions are illegal?//**
 * **//Using a registered trademark you do not own as a domain name for your web site//**
 * **//Using copyrighted material (text, sound clips, graphics) on a web site without permission of the owner//**
 * **//Using the web site of another company as a target so visitors to that site will receive a popup of your advertisement//**
 * **//Downloading copyrighted music, video, or graphics files from a web site for re-use or resale//**
 * **//Using copyrighted materials that have been illegally obtained by others from the Web//**
 * **//Publishing personal informtion of other individuals on the Web without their permission//**

//Use Google Docs. Put all work in your class folder.//
 * __ Friday, February 10: __**
 * 1.** Complete the assignment:


 * Exercises: **
 * 1.** Use the Internet to locate two examples of trademarks and two examples of copyrights currently used by e-commerce companies. Identify those that use the legal symbol for each and those that do not.

2. Find a case that relates to intellectual property rights and the Internet.
 * Summarize the reason for the lawsuit
 * The important facts of the case
 * The opposing arguments
 * The decision of the court.

**__Monday, February 13:__**
//Use Google Docs. Put all work in your class folder. All work needs to be completed by classtime Tuesday!// **1.** Define:
 * 1.** Read New Products and the Product Life Cycle
 * 2.** Complete the assignment:
 * Review What You Read: **
 * product life cycle
 * 2.** Summarize each stage of the Product Life Cycle.
 * 3.** View this[| link] for interesting information of the life cycle of a newspaper and an automobile.


 * Exercise: **
 * 1.** Research the Apple iPhone which was introduced in 2007. Your task is to create a chart showing the individual stages of its life cycle. On the chart, identify each stage of the product life cycle. Explain why you identified each stage as you did - What characterizes that stage for the iPhone?

**__Tuesday, February 14:__**
Review all work for test