Product+Placement

Product placement is a form of advertising in which name brand goods are placed in sports & entertainment programs. Two thirds of all advertisers use product placement of some type. Most product placement (80%) occurs in network and cable TV programing. Advertisers hope to gain exposure by having their products blend into the story so it doesn’t look like a commercial.

//Click [|HERE] for PowerPoint introducing Product Placement in Sports//


 * //Assignment://**

Using a product of your choice, create a product placement strategy. Identify three different ways your product could be integrated into a specific athletic activity. Using PowerPoint, Google Presentations, Prezi, or other presentation software create a presentation based on the following outline. You will present in class. You will also need to share your presentation with the teacher.

Slide 1: Photo of the product. Brief description of the product.

Slide 2: Athletic team for product placement. Use an illustration.

Slide 3: WHY is this team a good fit for this product? How does this team reach the target market for your product?

Slide 4: Description of how the product can be integrated into the athletic activity. Use an illustration.

Slide 5: Description of how the product can be integrated into the athletic activity. Use an illustration.

Slide 6: Description of how the product can be integrated into the athletic activity. Use an illustration.