Purple+Cow+-+Activity+6

**Read pages 90 - 109 **

 * [|LINK] pages 90 - 98 **
 * [|LINK] pages 99 - 109 **

Share your responses with jgrams@hlv.k12.ia.us


 * 1) =====**According to Godin, what is marketing the act of, the effort of, the craft of, the art of, and the technique of? Do you agree with Godin? Why or why not? Explain. **=====
 * 2) =====**On page 97, what does Godin say about a company that is failing? What exactly does he mean by this? **=====
 * 3) =====**How did Howard Schultz get a coffee otaku? **=====
 * 4) =====**True or False: Outrageous is always remarkable. Explain your answer. **=====
 * 5) =====**Tell me about a time you were outrageous, that you were “at the edge.” What did it feel like? How can you relate this feeling or this experience to marketing a product or service? **=====
 * 6) =====**If you weren’t afraid of failing, what kind of product or service would you create? What’s the most audacious thing you’d try? **=====
 * 7) =====**True or False: Remarkable is always about changing the biggest machine in your factory. Explain your reasoning. **=====
 * 8) =====**What are Hallmark’s 3 powerful forces? **=====
 * 9) =====**Analysis: Choose a company you are familiar with. What are their powerful forces? How could the company make these forces better? How could these forces be turned into a Purple Cow? **=====