Advergaming



//Advergaming// means the use of games to advertise our product, service or brand.

It is considered a great Marketing & Communication tool and as being a very complete tool for promotion.

With //advergaming//, it is necessary to keep in mind the users’ habits so the context, sound and advertisement element are perfectly integrated into the users’ experience.

Some of the most important characteristics of //advergaming// are: - Redirecting traffic to the official website - Communication - Promotion of the products - Strengthening the brand image, along with a high capacity of transmitting values - Informing - Achieving an exact market segmentation - Increasing the memory index due to the continue exposure of the brand in the game - Less invasive than traditional publicity - The user is who chooses to use

//**Assignment:**// Advergaming - What is it:[|How it works]; and [|Types of Advergaming]; Read your section. You will both work on one Google Presentation explaining how advergaming works in marketing.

//**Assignment:**// [|Its Effectivenes]; and [|Its Future] Create a concept for an advergame that could be used on a sports website. Be detailed in your description

[|Benefits of Advergaming]; Read your sections, take notes, and be ready to discuss.