SOCIAL+MEDIA+MARKETING+-+2014

Social Media is EVERYWHERE! If you have a Facebook page or use Twitter. . . you are using social media. But there is so much more out there! If you are a business, you better be using social media. As we work through our studies, you will gain insight to the social media landscape from a business perspective; how businesses use social media, how their competition uses social media, its value, benefits, and drawbacks. DID YOU KNOW. . .  (Courtesy of the 2012 Social Media Marketing Industry Report)
 * 94% of all businesses with a marketing department used social media as part of their marketing platform?
 * Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance?
 * 43% of people aged 20-29 spend more than 10 hours a week on social media sites?
 * 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure?
 * 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period?

Project: PSA using social media
 * __ Thursday, December 10: __**

**__ Wednesday, December 9: __** Discuss Tuesdayy's assignment **In-Class:** [|Let's see how Starbucks uses Google+] **Assignment:**
 * [|Read How Starbucks uses Pinterest, Facebook, Twitter, and Google+.] Write any ideas you could apply to your product's social media plan.
 * Create a Pinterest page for your product.

**__ Tuesday, December 8: __** Discuss Monday's assignment **Assignment:** [|Read pages 33 - 45 in the Guide to Social Media book]. Answer the following questions.
 * // 1.What can Google+ do for your company? //**
 * // 2. How can Google+ Hangout be used? //**
 * // 3. Define the following Google+ terms: //**
 * **// Circle //**
 * **// +1 //**
 * **// Tag //**
 * **// Hashtag //**
 * **// Hangout //**
 * // 4. What is Google+ Local? //**
 * // 5. What type of Circles should businesses have? //**
 * // 6. What should be shared on Google+? //**
 * // 7. Should a business put any type of engagement on their Googl+ page? Why or why not? //**
 * // 8. Why do hashtages matter? //**
 * // 9. What are the three steps in keeping Google+ effective for a business? //**

__** Monday, December 7: **__ Discuss Facebook page created for product. //** Write an advertisement for a product using the Twitter template. Use persuasive language to 'sell' the product. **// //** You can only use 140 characters or less and must include a unique feature of the site. **//
 * Assignment:**

__** Friday, December 5: **__ Work on Facebook page in class [|Read pages 19-32 in the textboo]k. Complete the following.
 * Assignment:**


 * // 1. Twitter is a platform where users _ inlcuding links to webpage, photos, and articles. //**
 * // 2. What is the value of Tweeting for business? //**
 * // 3. When would a hashtag (#) be used? //**
 * // 4. When would the at (@) sign appear? //**
 * // 5. What is a direct message (DM)? //**
 * // 6. How often should you post? //**
 * // 7. What should a business you post? //**
 * // 8. What two items does a business need to consider when crafting posts? //**

__** Thursday, December 4: **__ **[|The World's 10 Most Popular Facebook Pages]** //**Assignment:**// For the next couple days, you will create a new Facebook page for a product or business. ** [|TEMPLATE] **

__** Wednesday, December 3: **__ **TRADITIONAL MARKETING:** Find prospective customers for your product/service; convert those customers into new customers; keep those customers coming back. Historically, the best you could do after turning a prospective into a customer was to provide a great customer experience and hope they come back to buy more -- and bring their friends with them. But, technology, namely social media and email, has changed the game. **SOCIAL MEDIA MARKETING:** It's all about recognizing that your existing customers are your best assets. And technology enables us to influence consumer behavior both before and after the sale. Now you reach out to your existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons. Social media marketing is not a replacement for other marketing tactics. Traditional marketing activities that still work (advertising in a newspaper, direct mail) should still be used. In fact, social media marketing works best when combined with other marketing activities, especially email marketing. //**Assignment:**// Read[| pages 6 - 18 in the textbook] Answer the following questions.

__//** 1. What is the number one key to an effective Facebook page? **//__ __//** 2. When creating a Facebook page for a business, the Basic Information section should include items such as **//__//**, __,__, __,__ , __, and__ .__**// (total of 7 responses) //** 3. The About section should include **////**,, and .**// (total of 3 responses) //** 4. How often should the business’s About page be updated? **// //** 5. How often should Posting be updated on the Facebook page? **// //** 6. Identify the simple rules when writing posts. **// //** 7. Identify the six ideas for good Facebook updates. **// //** 8.Briefly explain each Facebook element: **//
 * //** Facebook Ads **//
 * //** Facebook Share **//
 * //** Notifications **//
 * //** Messages **//
 * //** New Links **//
 * //** Insights **//
 * //** Invite Friends **//

__** Tuesday, December 2: **__ //**Assignment:**// 1. Read pages 3-5 in the [|textbook] Answer the following questions:
 * // 1. Social media can help you build a following to _, ___,__ or _ with your customers. //**
 * // 2. Using social media the reach you have with potential customers is _ __and__ _. //**
 * // 3. Explain how each social media site could be used in business: //**
 * **// Facebook and/or Google + //**
 * **// Twitter //**
 * **// Pinterest //**

2 .Find five of your favorite companies and tell me how they are using social media. You can do this by looking on their homepage to see what applications they are using. You can also Google the company name + social media and see what is being written about them. You should then see what they are posting on social media (you may need to do this part at home due to our Internet restrictions). **// Create a visual comparing and contrasting how each company is using social media...who is using it more effectively and why. //**

__** Monday, December 1: **__ We will start by watching and discussing the following video that gives an overview of social media in our society. media type="custom" key="24878506"
 * [|Social Media Revolution 2013]

**Assignment:** Read the [|article] on the 12 major benefits of the social media revolution. Using a Google Doc, respond to the following:
 * Write a brief summary of the article
 * For each of the 12 major benefits, write a sentence or two about what that means to you.

View the [|Social Media Map] image. Choose three social media applications that you had not heard of before. Go to their website or Google them. Tell me about each application and how it is used for business. Write about the application as if you were trying to teach someone about it. Share with jgrams@hlv.k12.ia.us