2014+ENTREPRENEURSHIP

**Create a collage using Microsoft AutoCollage software. Using Google Images, save 12 pictures of entrepreneurs that have impacted your life. Be creative. Think of the brands you love, the stores you shop at, and products that you use. Once the images are saved, upload them to Microsoft AutoCollage. Email me (jgrams@hlv.k12.ia.us) the link to your collage and I will print out the collage in color. Be prepared to explain your choices.**

__**Friday, December 5 - Friday, December 12:**__ We've done a lot between November 4th and now, haven't we? For the next week let's continue on our mobile app adventure.

__**Tuesday, Nov. 4:**__ Product Presentation Plan Presentations will begin Wednesday

__**Monday, Nov. 3:**__ [|Admongo.gov]

__**Tuesday, Oct. 28:**__ Write a detailed plan that covers the product presentation for your individual product. For at least two product features (look back at your Feature/Benefit Chart), include what you will say, how ou will demonstrate that feature, what sales aids you will use, how you will use them, and how you will involve your customer with each feature. When appropriate, incorporate sample dialogue. Prepare the plan using a Google Doc. Place in your class folder so it is shared with me. Due: beginning of class Wednesday.

__**Monday, Oct. 27:**__ [|Admongo.gov]

//**Assignment:**// [|Reading material: Product Presentation] Review Questions: 1. What is the goal of product presentation? 2. What is considered when selling a product to a customer? 3. What techniques are used to create a lively and effective product presentation?

__**Thursday, Oct. 23:**__ [|Admongo.gov]

__**Wednesday, Oct. 22:**__ [|Creative Promotional Product Campaigns] What is a promotional campaign? Different types of advertisements using various marketing tools that include the same message and ideas to promote a product/service/business to a target market. The typical campaign uses different media resources inclucing internet, televsion, radio, and print advertisement. A campaign can also include special "gimmicks." //**Assignment:**// Create three different creative promotional campaigns for your product.

__**Tuesday, Oct. 21:**__ [|Preparing a Printed Advertisment] [|Ad Techniques] Create a printed advertisment for your product [|Internet Banner]

__**Monday, Oct. 20:**__ Develop promotion for your individual product. [|Creative Packaging] __**NEW PRODUCTS:**__
 * When did you first hear about this product?
 * How did you hear about this product?
 * How has your interest/awareness in this product been sustained?

__**Assignment: (Due Tuesday, October 21)**__ Reading: [|"Retail Visionary"]
 * [|Promotion Basics]
 *  Write a formal report analyzing the promotional strategies used by Warby Parker. Also look at the website of the companyand note any promotional strategies and web advertising used there.

__**Wednesday, Oct. 15:**__ Develop a name for your product, a Logo, and a "catchy" Slogan

__**Monday, Oct. 13:**__ Using **//TinkerCad//** or //**Google Drawings**//, create a 3D version of your product. Several views are needed: Print all views and turn in. Using [|Tinkercad] to create a 3D version of your product
 * 1) Top View
 * 2) Side View
 * 3) Cut-Away View (This view shows the inside of your product...it's like slicing your product in half)
 * [|Tinkercard Quests]

__**Friday, Oct. 10:**__ Genuis Hour

__**Thursday, Oct. 9:**__ 1. Feature/Benefit Analysis for your product 2. [|Shark Entrepreneur Report] (Due beginning of class Friday)

__**Wednesday, Oct. 8:**__ [| Feature/Benefit Analysis]

//**Assignment:**// 1. Feature/Benefit Analysis for your product 2. [|Shark Entrepreneur Report] (Due beginning of class Friday)

__**Tuesday, Oct. 7:**__ The 4 Ps of Marketing, or the Marketing Mix //**Assignment:**// 1. Apply the Marketing Mix to your individual product. Think about how the product could be advertised in print or on television and the Internet. Identify an approximate price for your product and where it could be sold. Identify its target market. Prepare a report explaining the Marketing Mix for your product.
 * Idientifying and listing the four Ps for your product::
 * Product (what it is, what it is called)
 * Price (what the retail prices is - approximately)
 * Place (where you can buy it; store, online, combination, other)
 * Promotion (how the item is advertised, how people know about it)
 * Identify the product's target market

__**Monday, Oct. 6:**__ Writing a [|Marketing Plan]for your product

__**Friday, Oct. 3:**__ Genuis Hour

__**Thursday, Oct. 2:**__ SWOT Analysis - Your Product

__**Monday, Sept. 29 - Wednesday, Oct. 1:**__ [|SWOT Analysis material] SWOT Analysis - Victor's Market

__**Friday, Sept. 26:**__ Genuis Hour

__**Thursday, Sept. 25:**__ [|SWOT Analysis material] SWOT Analysis - Victor's Market

__**Wednesday, Sept. 24:**__ [|SWOT Analysis material] SWOT Analysis - Victor's Market [| SWOT Analysis] - NASCAR ([|worksheet])

__**Tuesday, Sept. 23:**__ Discuss Opportunity Recognition reading [|New Venture Analysis]

__**Monday, Sept. 22:**__
 * Blog
 * [|Opportunity Recognition PPT]
 * [|Opportunity Recognition worksheet]

//**Assignment:**//
 * [|Reading Assignment]
 * [|Review Questions]

__**Friday, Sept. 19:**__
 * Genuis Hour

__**Thursday, Sept. 18:**__ //**Assignment:**//
 * Prototype
 * [|Shark Tank episode] (Go to the 43:03 time to watch)
 * [|Shark Tank episode analysis] (Due beginning of class Friday)

__**Tuesday, Sept. 16 - Wednesday, Sept 17:**__ //**Assignment:**//
 * [|"Shark" Entrepreneur Repor]t (Due end of class Wednesday)
 * [|Shark Tank episode] (Watch only until the episode ends at time 23:46)
 * [|Shark Tank episode analysis] (Due beginning of class Wednesday)

__**Monday, Sept. 15:**__
 * Further develop prototype

__**Friday, Sept. 12:**__
 * Genuis Hour

__**Thursday, Sept. 11:**__
 * Explain your prototype

Prototype for your "bug". This will need to be completed by the end of class Wednesday
 * __Tuesday, Sept. 9 - Wednesday, Sept. 10:__**


 * Assignment:**
 * Watch one episode of Shark Tank (click [|HERE] for episode - you are required to watch the first episode only)
 * Complete the [|**worksheet**]once you have finishing the episode.
 * Blog!

Assignment: [|As Seen on TV]
 * __Monday, Sept. 8:__**
 * Blog (Genius Hour)
 * Develop prototype for your "bug"
 * Summarize 3 different products. Will they succeed or not? Why?

Genuis Hour Blog
 * __Friday, Sept. 5:__**


 * __Thursday, Sept. 4:__**
 * [|Creativity and Innovation Exercises]
 * Using only 5 lines, draw a self portrait
 * Innovative company? What "makes" an innovative company?


 * __Wednesday, Sept. 3:__** [|Creativity and Innovation Exercises] Using only 5 lines, draw a self portrait Innovative company? What "makes" an innovative company?
 * Bug Report: Developing a solution for your 'bug'. (prototype)


 * For Friday -- detailed description of your project for Genius Hour. (to be discussed with the teacher)


 * __Tuesday, Sept. 2:__**
 * [|Surprising Ideas That Made Millions video]
 * Bug Report
 * [|Creativity and Innovation Exercises]
 * Using only 5 lines, draw a self portrait
 * Entrepreneur collage


 * __Friday, August 29:__**
 * [|Genuis Hour]

**Assignment:**
 * __Thursday, August 28:__**
 * [|Working at Google]
 * [|Genius Hour]
 * [|Bug Report] (due Tuesday)

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 * __Wednesday, August 27:__**
 * [|Innovation and Creativity PPT]
 * Designer Tim Brown talks about the relationship between play and creative thinking


 * __Tuesday, August 26:__**
 * Discussion of Entrepreneur collage
 * Watch //"What is an Entrepreneur?"// (video below). Summarize what you watched.

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 * Profile of an Entrepreneur -- Complete[| worksheet] Traits are found on page 2,

**__Monday, August 25:__** Class meetings
 * Set up a class folder in Google Drive. Share that folder with the teacher. All classwork will go in this folder.


 * [|Entrepreneur Report] Due beginning of class Monday, September 15

[|Teen Entrepreneur] Part 1, Part